Moving with the times
Here is a very rough chronological chart summarising IBM's progress in its attempt to emulate the ideal of modern, Western middle-aged man, namely stop having to do hard work and think too much and instead start telling other people what to do and shuffle papers until retirement:
19xx-1990: IBM - giant manufacturer and innovator (inventing and making things)
1990-2010: IBM - giant software and consultancy business (still doing some work / telling people what to do)
2010-2030: IBM - shuffling papers (aaaaaah, finally)
2050: IBM - Sale? (it can be seen as a form of retirement)