back to article Facebook turns on frigid Swedish ice-maidens in new data centre

If you Like this post, some of the processing that spams it all over your Facebook wall could now take place in Europe, thanks to the opening of Facebook's new data center near the Arctic circle. The social networking giant announced on Wednesday that its 900,000 square foot facility in Lulea, Sweden, is now "handling live …


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  1. Anonymous Coward
    Anonymous Coward

    it's turtles, all the way down ..

    Hmm. Facebook stores everything, Google indexed everything, the NSA has a copy of everything, the Swede's also want a copy of everything, the Chinese will produce a cheaper copy of everything, the govt denies everything, big content wants to own everything and the rest of us want everything for nothing ...

    1. John Smith 19 Gold badge

      Re: it's turtles, all the way down ..

      I think the take away from this is

      Simply everybody's doing cocaine. *

      *With apologies to Murray Lachlan Young.

  2. Anonymous Coward
    Anonymous Coward

    There is latency due to distance and Sweden is not close if you are in North or South America or Australia. It is Facebook and I could careless though, so it doesn't impact me at all. If Facebook closed its doors tomorrow, I wouldn't notice. Hey Zuck, how about moving there as well.

    1. This post has been deleted by its author

    2. Yet Another Anonymous coward Silver badge

      Light goes down a fibre at 200,000km/s so it takes 1/20 s to go half way around the world.

      what to people do on facebook that makes a 10ms ping a problem?

      1. Destroy All Monsters Silver badge
        Paris Hilton

        Phone Sex?

      2. Goat Jam

        Yes, but you can add another 5-10ms per router hop to that.

        Although there is no technical reason that fibre could not be run from Sweden to North America without intermediate hops in practice this rarely happens.

        Agree that using Facestab with a small degree of additional latency shouldn't make it suck any more than it already does though.

      3. Anonymous Coward
        Anonymous Coward

        1ms is 100km, so 10 ms is 1,000km. Add the network gear and it really make a difference. Trying pinging from the east coast to the west coast; you will never ever see 10ms.

        Par of latency is queue delay, serialization delay and propagation delay. Not many will see 10ms from that data center.

    3. Anonymous Coward
      Anonymous Coward

      If you could care less surely it must impact you in some way.

      To be able to care less you must care a little bit already.

  3. ratfox

    data centers from Google […] run at between 1.08 and 2.12

    I think you mean between 1.08 and 1.12

  4. NorthernCoder

    SI units..?

    I thought The Register was going to stick to SI units (except of course beer and aircraft altitude)..?

    Anyhow, according to the contractor, the facility is 28000 square meters (appr. 300000 square foot), not 900000 square foot.

    1. Anakin

      Re: SI units..?

      1.3476 nano Wales in official Reg Units

  5. Kristian Walsh


    While it is cold in the Winter, Luleå isn't in the Arctic. It would need to be another 100km North for that.

    1. rxraine

      Re: "Arctic"

      That would make it close enough to call "near" in my book.

  6. RcR


    This Facebook-founded initiative encourages the development of "vanity-free" hardware designs that are highly efficient and leave out unnecessary bits of metal and plastic.

    Didn't Stalin do that shite with architecture in the 50's?

    1. Destroy All Monsters Silver badge
      Paris Hilton

      Re: BFD

      You mean in the 30s? Stalin was pining for the fjords (with a bit of a "let's delay the call to the doctor a bit" from his close adviser circle) pretty early in the 50s.

      Stalinist architecture (Russian: ста́линский ампи́р – Stalin's Empire style or Russian: ста́линский неоренесса́нс – Stalin's Neo-renaissance), also referred to as Stalinist Gothic, or Socialist Classicism, is a term given to architecture of the Soviet Union under the leadership of Joseph Stalin, between 1933, when Boris Iofan's draft for Palace of the Soviets was officially approved, and 1955, when Nikita Khrushchev condemned "excesses" of the past decades and disbanded the Soviet Academy of Architecture. Stalinist architecture is associated with the socialist realism school of art and architecture.

      The architecture of The Other Socialism is much cleaner though there are retarded eagles and shitty oak leaves galore, much like that horrible WWII memorial crud they built in Washington DC. (ahem!)

      Um, back to the subject. What's the deal with having a bit of plastic? Anyone care to figure out how much energy goes into the motherboard and CPU (during production and lifetime) as opposed to the plastic glitter and a blue LED or two?

  7. Yet Another Anonymous coward Silver badge

    It's sweden why bother?

    I mean unless you are going to round up the people you spy on and put them in offshore camps to tortue them - what's the point in spying on them? It's a complete waste of time and money.

    Swedish taxpayers should demand that some small visible minority are rounded up (possibly people that don't like meatballs or can't assemble IKEA furniture) - it's the only way to get value for money.

  8. Anonymous Coward
    Anonymous Coward


  9. Matthew 17

    Google get a good PUE because they 'cheat'

    PUE is the power used for your IT versus the power used for everything else needed to support it (cooling, power redundancy, lighting etc)

    However Google use in-rack UPS' and cooling and then claim the power used by those as part of their IT usage so the PUE figure is always going to be very little over 1 regardless of how efficient the facility actually is.

    PUE is clearly a nonsense metric, one that should be sacked off.

    Nice facility though, dry cooling is great, providing you have the space to implement it.

    1. Anonymous Coward
      Anonymous Coward

      I agree - PUE is total rubbish

      If you were to invest in more efficient computers then your PUE would go up and make you look bad, the opposite of reality.

      A ratio is ultimately meaningless.

      A more useful measure is performance per watt: how many flops do you get for the total amount of power put in?

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