Other things it would be nice to know
If this stuff approaches the price of paint, then they have a winner.
Alternatively, it has to last for a long time. Organics typically don't, and nowhere I've seen mentions it. Silicon is already at $1/Watt, and it lasts for 25 years or so. Regardless of how easy it is to apply, if this stuff only lasts 5 years and costs the same as Silicon, maintenance costs will kill it.