New Order.
I remember hearing a radio programme some years ago, interviewing the members of New Order and going back over their career. One thing that stuck in my mind was when they had their first real bit of success.
They said they'd just got the first royalty cheque for the then princely sum of 25 thousand pounds and feeling that they'd "made it". They talked for a bit on what they were all going to spend this massive windfall on and one thing they all though they should do was reinvest a bit of it in something for the band.
At that point one of them chirped up and said that they should really get this new thing he'd played with called a "sampler", which would offer massive opportunities to play with different sounds to them, allowing them to do some completely new and innovative things.
"That's a great idea, we'll have one of those. How much is it?"
"About 25 thousand pounds........."
Easy come, easy go.