It looks like an old school multimedia thingy
Like they used to distribute on CD's with magazines, can't remember the proper term for them but they were supposed to be the future of books etc.
I think something integrated into the protocol, a distributed store, hosted by the fans themselves, something that evolves and improves over time could work for some artists, but this isn't that, this is just a multimedia bundle you download like any other file, except with locked content, it's going to struggle to compete with free and unlocked.
Here's a concept for a bittorent music store, dedicated client app, 50p a track, but you gain credit for seeding, replace Apple, Google & Amazon hosting with fan hosting and redistribute the 30% cut those entities take back to the fans. The store itself and the artists content you've bought are synced through BT so you get new content delivered that otherwise you'd have to hunt for. Literally get the fans involved and reward them for it with exclusives and first peeks etc.