DreamWorks spends millions on teen YouTube network

DreamWorks Animation has inked a deal to slurp teen YouTube network AwesomenessTV for up to $150m. The firm said it will hand over $33m in cash straight up for the network and make additional cash payments of up to $117m if certain agreed earnings targets are met in 2014 and 2015. Both DreamWorks and AwesomenessTV hinted that …

[Aristotles slow and dimwitted horse]

What he said vs What he thought...

"The incredible opportunity to gouge £33m of out of this amazing global brand with these tired and weary character franchises and create a dedicated family channel is money for old rope — I can't wait to bank the cheque and order the new Porsche," said AwesomenessTV founder and chief Brian Robbins.

[Jamie Jones]

Re: What he said vs What he thought...

I use youtube a lot - never heard of awesomeness TV, though I'm not exactly their target market.

Surely if dreamworks started their own channel and advertised Shrek etc. they'd get the number of viewers they want for far less dosh?

*shrug*

[Jamie Jones]

Re: What he said vs What he thought...

p.s. A "network" with 55,000 channels? Sounds like spam a fragmented market to me