Is it me or did cloud marketing suddenly get really weird? As cloud computing shakes up the IT industry, marketing departments are going into overdrive attempting to somehow – no, anyhow – gain what they call "traction." And it's starting to get weird. We here at Vulture West appreciate that companies need to get the message out there, but everyone is prone to cock-ups, and the …
.. I give marketing a seriously stiff ignoring.
It's bad enough to have every board level goon asking for "cloud stuff" or (worse) suggesting to "use the cloud" for any IT issue they come across (instead of fixing the business process that IT has been forced to rescue) - any sales droid trying this on by phone or in person will invoke my wrath and utmost creativity to go after them and make them really, really sorry. Unless they buy the beer of course - I'm prepared to suspend my wrath for a while for that. Temporarily. Another one, thanks.
Where was I?
Ignoring marketing is the worst you can do, that's when we really start to work:
[Obligatory xkcd] http://xkcd.com/125/
I've been referring to anything using a hosted database as the cloud for a while in board meetings now, management seem to approve as they plan buzzword bingo.
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