
How much !
They are damn expensive those NUC units, I'm looking forwards to Tegra 4 (folled by Tegra 5) for little box use.
Taiwan’s Gigabyte is to take on Intel’s Next Unit of Computing (NUC), the chip company’s ultra-compact Core i3-based desktop computer. Last week, it demo’d Brix, a box with a slightly bigger footprint than the NUC but around only half as tall. Gigabyte promises four Brix systems with, respectively, Celeron, Core i3, i5 and i7 …
The need something to compete against the ARMs:
https://www.miniand.com/products/Hackberry A10 Developer Board
http://www.marsboard.com/
http://www.hardkernel.com/renewal_2011/products/prdt_info.php
http://cubieboard.org/
http://www.kickstarter.com/projects/435742530/udoo-android-linux-arduino-in-a-tiny-single-board
Fit PC (http://www.fit-pc.com/web/) have been in the tiny PC game for a few years now. I purchased one of the early models years ago but looks like they have come a long way since..
If you are considering the NUC or Brix then you should also look at the Fit PC options.