...I'm not sure what kind of understanding being the "chief video architect at digital audio and video technology powerhouse Avid" involves but let's take a look...
"The film industry, he said, which has begun working with digital video cameras shooting in RAW formats – essentially pure, unmediated data pulled directly from the camera's image sensors – has discovered that storage requirements for working in 4K are gargantuan, and therefore expensive."
First, RAW is NOT "unmediated" (sic! :D) data and it's NOT "directly pulled from the camera's image sensors", clearly.
Second all established vendors utilize their own lossless format/codec to store the frames/sequences on the storage medium (used to have lossy ones too but nobody wanted it.) Compared to digitizing 35mm shots in RGB or any DI format it's FAR BETTER AND CHEAPER for the studios (or any people who pay the bills.)
Third, storage IS CHEAP, errr, I mean DIRT CHEAP. Yeah, not if you buy straight from Avid, they rip off big time but buying anywhere else it IS DIRT CHEAP. And especially for the "film industry" when studios can afford swinging out an entire mobile storage subsystem on location if necessary and REUSE IT, unlike rolls of film.
Fourth, it's nothing new: 2-3 years ago RED already had a drive that held around 2 hours of 4K - yes, a single box unit (well, RAID inside)... amazing, huh?
Lastly nowadays almost everybody uses flash/SSD-based storage, which is still reusable but also super-fast (hundreds of MB/s sustained write speed) and yet affordable already, available in all sorts of sizes and shapes, at every price point.
In essence IT IS A LOT LESS TO DEAL WITH COMPARED TO 35MM, the STUDIOS MUST BE VERY HAPPY, I don't know WTH they are talking about if it's true that they are bitching, frankly...
"Everybody's extremely cost conscious," Mathur said, referring to movie studios. "How do you serve up storage with some of the RAW imagery, especially in recent productions with terabytes of information coming in every day, and more?"
Uhh, well, NOT BY USING YOUR (Avid's) DNxHD CODEC which, hilariously in 2013, DOES NOT EVEN SUPPORT 1080p60 unless you buy the high-end DS (or whatever it's called nowadays) edition - yes, amazingly Avid is still selling the same snake oil from the late 90s aka proxy & offline editing w/ onlining on a high-end system... it's 2013, fer God' sake, the 90s just called and they want their business proposal back.
Yes, I know, it sounds like a joke, for real, but a rather bad one at that - and I didn't even get to that idiotic one format per project thing... any other NLE software is capable for 4K for a few hundred bucks, none of them asks you to choose your project's format at the beginning (why would you?) and they can do all of this even on a laptop. Avid? Oh you want to edit 1080p60? buy their biggest edition... I wonder what your role was in this...
Did I mention that terabytes per day, in 2013, IS NOTHING EXTRAORDINARY for anyone with a scalable SAN setup? And yes, you don't even have to use high-end one if you go with any DI, best included, bandwidth requirements are not that bad at all compared to today's storage systems.
But hey, WTH I know, I'm not the "chief video architect at digital audio and video technology powerhouse Avid"...