back to article Australia's top court says Google's iffy ads do not mislead

Australia's High Court, the nation's ultimate tribunal from which no appeal is possible, has overturned lower courts' decisions that found Google misled and deceived users. At issue in the case was whether Google is responsible for the words and links its advertisers choose. The case arose after an online classifieds site …

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  1. southpacificpom
    Devil

    As a lot of us use ad blockers these days does anyone actully see any Google Ads?

    1. JaitcH
      Happy

      Ad Blockers

      My favourite ad is white space - much easier on the eyes than having yet another FB ad flashing in your face.

      1. Anonymous Coward
        Anonymous Coward

        Re: Ad Blockers

        I hate, I hate, I hate those talking flash adverts ...

        1. Anonymous Coward
          Anonymous Coward

          Re: Ad Blockers

          What ads? Hell, when I use someone else's computer to browse the web, I hardly recognise it.

  2. Neoc
    FAIL

    Right moves...

    ...wrong targets.

    They should have gone after the advertisers themselves. This would be like someone complaining about a misleading ad on TV and ACCC going after the TV station rather than the advertiser.

    Why is it that as soon as a computer or the internet is involved, companies and governments seem to switch their common sense off?

    1. Robert Carnegie Silver badge

      "They should have gone after the advertisers themselves" - they did

      Google -and- the cars-for-sale web site were prosecuted. Apparently the web site isn't appealing, at least it doesn't appeal to me. I do feel, however, that Google can't quite have no responsibility whatsoever in this. And after all, they -do- know what's on every web site in the world.

    2. Robert Helpmann??
      Childcatcher

      Re: Right moves...

      Why is it that as soon as a computer or the internet is involved, companies and governments seem to switch their common sense off?

      Perhaps because Google provided a single target that involved a lot of money and there is an election 'round the bend. There is always the possibility that the accused might cop a plea rather than going through with the trial. In that case, the ACCC could have gotten a double payout by chasing down the advertisers, too.

  3. Anonymous Coward
    Anonymous Coward

    Individual responsibility.

    Early analysis of the judgement from the Australian Copyright Council

    Sure, bet that's neutral!

    suggests it "highlights the need for an alternative response to intermediary liability issues."

    How about "Everyone is responsible for their own actions, not other people's"?

  4. david 12 Silver badge

    Righting historic abuse of court process

    Whatever the morality of this decision, I'm glad that the High court has finally thrown out the old precedent. Which in AUS was established by a cosy little case between Ford and General Motors.

    In which the two members of the market duoply agreed that they wouldn't advertise to each others customers, and smaller competitors trying to enter the market wouldn't be allowed to either.

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