more than apps
Depends on who you're buying for. A nexus 10 is going to be a disappointment to your parents.
Calling the Nexus 10 a great media device, when most of the media delivery is through scaled up phone apps is a biased opinion at best.
If you like to fiddle, sure go ahead. Android is good on phones, but nowhere near on the tablet yet.
It's not just the apps, it's the whole integration between devices, even within those apps, that sets the Apple eco system apart. I know Google claims much the same, but it isn't at the same level yet. And since they do not control as much of the eco system as Apple does (arguably a plus in some ways), they will probably never be able to do the same tight integration between all devices and OSs.
If I'm catching up on some news on my iPad in the dedicated news app, I can put it down and pick up my iPhone in the train and continue on with the article, including my reading history. All of that could be done on Android, but no dedicated tablet app even exists, and the Android phone app does't sync.
I come home and Safari shows the tabs I have open on my iPhone on my MacBook Air, and is uploading the pictures I took on the phone today to it over wifi without any user interaction. Getting Android to do such things requires a lot more work and knowledge.
I have enough to deal with during the day, I don't usually feel a sudden urge to make the interface's text purple, I just want to pick up where I left off, regardless of the device I pick up. Apple is still way ahead here, and frankly, Google might not have the same possibilities Apple does.
This is why it is so interesting to see where Microsoft is headed with Windows 8. W8 should have been better, frankly, but there is a lot of potential there.