Please, oh please
Let me give even more private data to Zuckerberg to sell!
Facebook has unveiled an update to its Messenger app for Android aimed at getting mobile users off SMS and onto the social network's own messaging service. Beginning on Tuesday, users no longer need a full Facebook account to access Messenger. Instead, they can sign up for the service using nothing more than their names and …
"By allowing customers without Facebook accounts to access Messenger, Facebook brings the service that much closer to its goal of bringing all forms of electronic chat – including, email, IM, and SMS – under a single, unified messaging umbrella."
But Facebook's messaging is utter, utter shite.
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Let's see, Facebook gets hammered by investers as their advertising model is levelling out due to there not being the same opportunities to stream advertising to mobiles. Taaadaaa here is Facebooks new mobile messenger
So chances are if a friend texts you asking if you fancy a pizza your nearest dominos number will appear in the message?
Not everybody owns a smart-phone and so Facebooks Messenger app wont really replace SMS.
I cant understand companies like Facebook trying to make money from advertising, It hasnt been done in the last 20 years and probably wont in the future. Retailers need to discount heavily (over 20%) to entice online purchases. If retailers do this then there wont be enough of a margin to advertise in the first place.
As for food purchases, most people will probably already have the number of their favorite local takeaway or restaurant stored as a contacts on their phone.
The big search engines make money because people click on the first link presented to them. Advertisers are willing to pay to have the first chance of trying to make a sale which may or may not be successful. How profitable search engines are is a mystery. They need to spend heavily to pay for the bandwidth required to maintain their indexes.
Maybe somebody on The Register can enlighten us numpties about the online advertising industry.