Which vendors would suffer most if the truth got out?
Which vendors have the biggest divide between marketing and outcome? Which vendors would suffer most if the truth was available?
Developers love to complain about vendor infomercials at conferences and in press articles, and rightly so. No one wants to have marketing pitches shoved down their throats. They're boring and quite possibly counterproductive. And yet so much of our media revert to vendor content because developers, so determined not to be …
I'm sorry I have to rate this article as a fail.
The truth is that any cool project would take months to years to hit the street before any discussions about who is doing what hits the street.
There were times that some of the work I did at a client couldn't be released because of the potential IP. It wasn't until we saw articles or other groups talking about doing something similar that we could talk about some of the projects.
The point is that while we couldn't talk, that didn't mean that something in parallel wasn't happening independently at another company. So eventually the truth gets out.
Or one could take the paranoid track of thoughts and that the vendor under NDA shared at a high level of what was being done at company A and then reinvented it at company B. I mean heck, over half of the solution is dreaming up what can be done in the first place....
Said anon for obvious reasons.