Not only is NFC "pay by bonk" a solution looking for a problem
It will never see widespread use in phones because there are too many people interested in making sure that they take a piece of the transaction (plus the payee's desire to get rewards as is often the case with credit/debit purchases today)
1) the phone OEM
2) the maker of the phone's software when different from hardware (i.e. Google for Android, Microsoft for WP)
3) the carrier
4) the payment processor
5) the account holder's bank
Phone OEMs want a solution dependent on the hardware in the phone so they collect the fee, the maker of the phone's software wants it as part of the OS so they collect the fee, the payment process and bank want things just the way they are today and won't willingly give up anything to the phone OEM/OS vendor/carrier unless things start looking like they'll get cut out of it entirely.
The carriers in particular used to view this as a huge future revenue stream, seeing it much like how people billed ringtones and the few apps that primitive smartphones used to have to their phone bill, except now they'd have thousands of dollars a month passing through them each month. Not only could they take a cut, they'd gain access to all that valuable market intel.
They're probably really pissed a few of them made a deal with Steve Jobs and let the phone OEMs eventually take back the ironclad control carriers used to have over all the phones on their network, so now that future revenue stream has vanished in a puff of smoke. But they're going to fight like hell to prevent someone else from taking what they viewed as "their" future. Even the biggest Apple haters ought to thank them for that, because say what you will about Steve Jobs, he was good as getting companies to do things that were against their long term interest for short term gain (i.e. breaking the "album" concept and selling almost all music as singles today)
The biggest problem is giving consumers a reason to want to pay via NFC, beyond "hey look what my phone can do". Unless they bribe them with bigger rewards than they can otherwise get, without alienating shop owners by demanding higher interchange fees, I don't see why this will ever be anything but a niche market for geeks who care more about technology than practicality.