back to article Sony turned off by CEA's 'Ultra HD' TV label

Sony has metaphorically given the US trade body the Consumer Electronics Association (CEA) the finger, saying it will continue to brand its 3840 x 2160 TVs ‘4K’, thank you very much. The Japanese giant briefly said this afternoon: “We laud the CEA’s efforts to come up with a common language to describe the next generation [of …


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  2. Dick Emery

    TV's with definition so high...

    ...that it's like looking through a window. So how about Windows TV? No wait...

    Real TV. Lifelike TV. Super Duper Ultra Amazingly Stupendous Definition TV.

    Perhaps 'It's got a lot more pixels than your bog standard telly missus' (IGALMPTYBSTM) TM.

    Or how about just calling it overpriced shite we want to sell to you as the next big thing that you really don't actually need if it's less that 40 inches.

    Call me again when OLED is under 1K for a 50" as I want that more than 4K LCD or plasma.

  3. wowfood


    Supercalifragilisticexpialidocious Television.

  4. wowfood


    Certifiably realistic astoundingly perfect TV

  5. John Latham


    ...because terseness abuts godliness.

  6. Anonymous Coward
    Anonymous Coward

    "Then again, does ‘4K’ really suggest a significant improvement over HD either?"

    Maybe 4X would have been better, but we can work with 4K.

  7. Jock in a Frock

    Start saving, guys...

    Cos I think 4K will be the price that early adpoters have to cough up.

  8. Paul Webb

    How about 4Years

    Because it will take that long before we can get/afford one.

  9. Dave 150
    Thumb Up


    4Q for 4 times the quality

    and 4Q if you down vote me ;)

  10. Bit Brain

    How about Retina TV. Oh, wait…

  11. dotdavid

    HDTV 2.0?

  12. Tom 38 Silver badge






    SuperHD gets my vote. It's also in use already to describe 4k sets.

    1. Paul McClure

      Repeating history.

      S-HD like the S-VHS upgrade for VHS long ago. Hold off on the 8K until there is a ghost of a chance anybody will be broadcasting with it.

  13. Anonymous Custard Silver badge

    Does it come with free laser eye surgery to remove the limiting factor?

  14. Anonymous C0ward

    AtThePriceThey'llChargeYouMightAsWellStartGoingToTheCinemaRegularlyAgain HD?

  15. TeaLeaf

    How about FATV (Frickin Awesome TV) for 4K and GDFATV (God Damned Frickin Awesome TV) for 8K.

  16. Anonymous Coward
    Anonymous Coward

    Nice. When I go to buy one of these TVs I'll also pay "1k" which will be £800 going by their maths. ;)

  17. kevin king

    But 3840 x 2160is not 4k is called Quad Full 4 x 1920x1080 pictures.

    Cinema 4k is 4096x2160 and a Full 4k screen costs a loot more than your average home set

    1. Anonymous Coward
      Anonymous Coward

      Totally agree.

      Again, thouse in the business don't speak honestly to their customers. Why am I not surprised? (4G, "unlimited" internet, promises of services not available, etc)

  18. SirDigalot


    Awesome Definition Same Old Crap On

  19. Robredz

    Here we go again

    Well at least the dead pixels will be smaller, but equally annoying.

  20. Another Reader

    It's all about branding

    ... but I reckon '4K' combined with subtle advertising slogans like 'Welcome to 4K: the Next Generation of Television' would do just fine. The usual cheesy shite.

  21. C 7

    How about HD4?

    Rather a simple abbreviation perhaps, but dumb people will assume it's 4 generations ahead of their current TV, and smart people will know the '4' refers to 4k. It's also future-proof for a while, though eventually even the dumbest people may wonder why we're jumping straight from HD64 to HD128, and somewhere down the road it'll become a mouthful with HD8192 and HD16384.

    Whatever though, as long as it results in something better than the current crap displays shipping for PCs and laptops, I'll be thrilled. Might even finally replace my old IBM CRTs at that point, beautiful though they are.

  22. Anonymous Coward
    Anonymous Coward

    What was wrong with calling it Super Hi-Vision, as NHK initially proposed?

  23. Ben Liddicott

    What is wrong with "Megapixel"??

    720p = 0.9 megapixel

    1080p = 2 Megapixel (Actually 2.0736)

    4K = 8 Megapixel.

    8K = 32 Megapixel

  24. Steven Pemberton
    Thumb Up

    I agree with megapixel

    Then it is consistent with how digital cameras are sold

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