"But, stung by Apple’s success with the iPhone and iPad, Microsoft has decided on a new approach."
Not sure Apple is their problem when Android type stuff has 43.4% of the market share in that particular market. (Mind Apple do seem to have 99.8357% of media writing types compliant with their ethos - which makes their market share quite sad considering all the free advertising is supposed to bring people into the 'club'.
(Ducks due to incoming).
(PS second statistic was totally made up).