back to article Gartner spells out magic behind quadrants

Analyst group Gartner has detailed how it prepares its sometimes-controversial magic quadrants, revealing that a two-hour demo is sometimes part of the research process. Gartner already offers a detailed explanation of how it compiles its Magic Quadrants here. But in an exchange with governance, risk management and compliance …


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  1. Anonymous Coward
    Anonymous Coward

    And don't forget the complex process of wining and dining which I've heard takes place. I think that part should be added to the blog post as well. ;)

    1. RICHTO

      Wining and Dining? lol, that's surely what Gartner do for their clients. I always understood that the Quadrant ratings were far more about which tech. companies paid Gartner the most money?

  2. theopriestley

    I don't think it was just his blog that caused this....

    There's been many more about other Tragic Quadrant reports. This year Gartner has faced a major backlash from some big vendors.

  3. AllAheadFull

    Interesting article, but does expalin what I have thought around reading their data if you go beyond just looking at the pictures, their research data is often wrong, and does not go into enough detail, and of course, as the previous poster mentions, that is no mention of the out of hours conversations.....

  4. xyz

    gartner...talking bollox for money

    can't think of anything else to add really

    1. Charlie Clark Silver badge

      Re: gartner...talking bollox for money

      Maybe the monkeys only too happy to pay them to do so?

  5. Robert Ramsay

    The fact...

    ...that it's called a "Magic Quadrant" tells you all you really need to know. Isn't it great to know that a few people talking bollocks can destroy your entire company?

    1. Anonymous Coward
      Anonymous Coward

      Re: The fact...

      It was an absolute joy watching the banks drive off a cliff with their experts approval. Well, until you realize your the one in the car!

    2. Robert Carnegie Silver badge


  6. Ken Hagan Gold badge

    Re: destroy your entire company

    Perhaps someone should try that on Gartner?

    Who knows? If we ask the analysts where their expertise is, we might get the same answer we got when asked the bankers where the money was.

    1. Anonymous Coward
      Anonymous Coward

      Re: destroy your entire company

      > Perhaps someone should try that on Gartner?

      Already done.

  7. Pinkerton

    Gartner: Making vendors add nonsense to software...

    Much like the news media should be reporting the news rather than controlling it, Gartner should be reporting innovation rather than controlling it. Neither of these cases are true, obviously.

    Was once on a training course for some complex product or other and on some configuration sections we skipped over important-looking parameters with the instructor saying, "You can ignore that - it's just there to keep Gartner happy - nobody will use it in the real world".

    I was left wondering what was left out so that could be put in - or left out as Gartner didn't deem it important.

    Well done Gartner.

  8. Anonymous Coward
    Anonymous Coward


    I'm always amused in these threads by people who are convinced that they know how Gartner works, or what their consultants do or don't know, despite never having had any apparent contact with the analysts.

    I'm no fan of Gartner, but frankly, most of the critics in this thread are guilty of "I don't like what they said, therefore their methods must be rubbish".

  9. Stretch

    Magic Quadrants can be easily understood:

    x-axis: represents the weight, thickness and consistancy of the brown envelopes

    y-axis: this denotes the quality of the dinners and luches provided

    blob size: this is used to rate free gifts("merch") and/or junket received

  10. Thesheep

    Any sufficiently advanced technology... indistinguishable from it's Magic Quadrant

    1. Thesheep

      Re: Any sufficiently advanced technology...

      *its* fingers on autocorrect

  11. Anonymous Coward
    Anonymous Coward

    Naive software vendor; silly discussion

    This is funny. The entire software vendor's discussion is about the rigidity of the demo they provide to Gartner. Pretty naive. They're confusing Garter with another consulting firm, perhaps Forrester, that actually looks at products carefully.

    It's easy to prove that Gartner doesn't: look at the X and Y axes of the Magic Quadrant charts. They're "Completeness of Vision" and "Ability to Execute" last time I checked. Notice that neither of those axes has to do with the completeness of the currently shipping solution? Nope. That's not a big part of the equation.

    So if some vendor with deep pockets can show an impressive deck of slides with their "vision" they can get the top spot quite simply. They have a complete vision, and they have the cash to make it happen (whether they have the desire, will or competence to carry it out is a separate question, as is the completeness of the currently shipping product).

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