Why is Apple so slavish to gimmicks these days?
I've been an admirer of Apple products for very many years now (though my attitude is much too down-to-earth to describe myself as a fanboy).
But in recent years, much of what Apple has introduced are gimmicks pure and simple. I'd so liked to have been a fly on the wall when some numpty said "I know, let's invest lots of costly programming resources introducing a shake-to-print feature". And the other creatures-from-another-planet in the room said, "Wow. What a good idea". The whole thing is on a par with the 1970s Allegro (for the benefit of US readers, the Allegro was a UK car with a square steering wheel. I kid you not).
My own pet hate - in iOS55 and earlier there was a refresh button for emails. Simple, so very intuitive that it was blindingly obvious. But iOS6? Drag the screen down refresh. Obscure, not remotely intuitive, probably destined to remain undiscovered by most users for years.
For heavens sake, Apple, ditch the gimmicks and give us some real improvements. I'd rather have 5 real innovations than 500 gimmicks.
Don't get het up about patents. I mean, who the £%*@ would want to copy this idea?