Like your home broadband, but slower.
Everything Everywhere has chosen a surprising design to accompany the launch of its 4G next-gen mobile broadband in Britain, we've discovered. Ten trademarks were registered with the Intellectual Property Office on 29 May, and have now emerged: the ten include the phrases "4G Every", "4G Everywhere", "4G Everything Everywhere …
Well I'll give them marks for honesty - I mean Orange's service DOES run at a snails pace normally.
Apart from that WTF, FAIL and er WTF
I wouldn't mind but you know some crazy design/marketing company will have made a ridiculous amount of money from this utterly stupid concept. Assuming it's real.
Even more clever when you remember that one of the nicknames for the 2CV is the Tin Snail and that the S-Cargo was never intended as an export model (those you see are grey market jobs).
Yup, it's a deliberate bilingual pun, a damned good one and neither of the languages involved are those of its market....
For the necessary slick & shiny. Just add lightning grease, and it'll be over everything, everywhere. Yep, ticks all the whalesong boxes, so it's appropriate. Whether this sticky state is something you'd actually want is something else again, of course. Maybe they'll start a sideline in cleaning products?
... after all, one of the best British sportcars of the 1960's had a tortoise for a bonnet badge ...
Quotes from the GORDON KEEBLE OPERATING, MAINTENANCE AND SERVICE HANDBOOK 1964 -
"WARMING UP THE ENGINE
DON’T start up a cold engine and then leave it idling while you rush indoors to pay a belated farewell to your wife.
In the interest of minimum engine wear, skip the farewell and drive away. When facing the music on your return in the evening, make a mental note henceforth to adopt a definite sequence of events prior to your morning departure. You will achieve substantially diminished wear from your engine and deserve greater affection from your wife”.
- Date the company by putting a technology name in its name (Because "Windows 2000" sounds really modern, as would "56K Modem Solutions Ltd." nowadays).
- Provide it with a symbol linked to slowness when you're trying to sell speed.
- Confuse everyone by consistently running three separate company names (What's wrong with Orange & T-Mobile Group?) and then further by saying you'll rename again.
Yep. Seems they ticked the boxes on the sheets of any major logo / slogan designer I've heard of in the last 20 years.