
Yeah but it's worth going for it and giving it a try, don't you think.
I believe that there's a job vacancy now though.
Google may have applied to ICANN for 101 new generic top-level domains, but at least three of the applications are doomed to fail because somebody forgot to read the manual. The advertising juggernaut was the second-largest applicant out of the hundreds that applied for new right-of-the-dot addresses, according to the list …
It worked for me - way back at the dawn of time (1996?) UK domain registrations were administered by a bunch of academics. The domain I wanted was on their banned list. When they were about to be replaced by Nominet I applied anyway on the basis that they'd be swamped (especially as, if I recall correctly, the registration fee was to rise from approx zero to £100) and they might just rubber stamp everything. Success!
I remember when delicious first started, they had a '.us' TLD and the rest of their name was part domain, part subdomain. I could never for the life of me remember where the feck that first dot went, so it usually took me several goes to get it right... de.licio.us...? deli.cio.us...? delic.io.us...? del.icio.us...?
Delicious have subsequently realised the idiocy of trying to have a smart-arse domain name like that and have now moved to delicious.com which, strangely enough I've never had any problems getting right first time.
I'm not looking forward to the new internet era, where half the domains out there are similarly nigh on impossible to remember, because some norbert in the company's marketing department has tried to come up with a witty play on words.
Is it too cynical of me to really hope that these new TLD's fail abismally as users are put off by confusion and search rankings based on real clicks not marketing hype?!
It's enough to make me want to trial and support one of the smaller alternative root servers. I'd really like to see the internet split between corporate use and personal/hacker-space - perhaps an alternative to ICAANT could provide this?
Either that or we go back to analogue days and remember IP addresses, like we did phone numbers.
You are shitting me? Are you telling me that if I have registered "mycompany.com", someone else can register that domain in Cyrillic or Hebrew or Hiragana, or any other alphabet that exists on the planet? And potentially pose as "me"?
Who came up with this stupid concept?
Oh, wait... I forgot how much money gets raked in for every application. Silly me.