A money-spinner for sure.
Companies have rushed to file for top level domain names including .wang, .ketchup and .dog. A total of 1,930 applications for the new top level domains were filed, ICANN revealed yesterday as it published the list of applications. The name registry company will have scooped in $357m from the name sale, after charging $185,000 …
Well I know that is a lot of money and its completely insane, but to keep things in perspective, that's just one good HDTV studio camera with lens.
But still, throwing the equivalent value of a camera which would have otherwise been in service for 20 years out of the window simply is stupid.
Not neccesarily. The BBC recently killed off a lot of domains they own[ed] as a cash saving exersise. If they own .bbc they get to as many/anything.bbc all for one sigle price.
Now, I don't know if this will actually be a saving or not in terms of the cost of owning the gTLD compared to the myriad of other domains currently in use, but it ought to save the cost of at least one full time employee who only job is/was to keep track of renewals :-)
...who is the named contact for a GTLD application, I can confirm that within 24hrs of the 'unveiling' of applications, I am already suffering inbox meltdown from TLD-pseudo-spam. Many, many companies offering domain related services, consulting, etc. And requests for interviews on the submission.
I'd like to say "I ICANNot believe they put peoples emails addresses up for all and sundry to harvest". But, given the way the rest of the process is being handled, sadly, ICANN. *groan*
Ok... set up and use firstname.lastname@example.org, filter everything to go to spam unless it's from icann.com (or whatever they use). This is the technique I use to get rid of 99.99% of spam sent to my 'mydomain' email addresses. I also use yahoo adresses and autoforward them to a collector address at my 'mydomain' email address, with similar filtering techniques.
I proposed we do just this - set up a specific gtld[at]large-corporate-entity.com email address. Apparently, that was a little too difficult to achieve.
Their actually publishing them is ridiculous, though - they'll either be real and therefore spammed, or a largely unmonitored account... which makes all their notifications about problems with submissions, changes in status, etc. lost to the electronic trash can. Ho hum.
Back to my archery practice... =/
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