Intel to target TV viewers with facial recognition ad tech Intel is pitching a set-top box to media companies that can recognize the viewer in order to pitch more-targeted advertising. Luckily, it's reportedly running into problems. Multiple sources told Reuters that Intel is developing the hardware and software to allow facial recognition of the viewer, including their age and gender …
"According to our tracking data, 5% of the audience put on masks when the adverts came on, 10% of them swore, 20% made rude gestures and 64% either left the room or turned to a different channel. The remaining 1% watched, but we think they were the clients who ordered the adverts". I understand companies want to make money but it would be nice if they could find ways other than showing as many adverts as possible when we're in the middle of something else.
Welcome to the world of web 3.0.
Dunno about you guys, but I will check on the schedules for the completion of my firewalled bunker with automated machine gun emplacements and hunter killer programs in the "software moat". Once the 3.0 goes into full swing I will retreat there until we go back to stone age 2.0.
I don't want a camera in my living room thats controlled by someone else.
What if me and the other half 'get it on' while on the sofa?
Get your face recognition software on that one.
Ok, the pictures may be for face recognition services only, but will any be sent back to 'improve customer satisfaction' and how long before its remotely hacked?
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"facial recognition of the viewer, including their age and gender." So.we'll now have cameras watching us in the living room, or in any room you choose to use such a 'service' in. The Orwellian telescreen will get a huge update with this being introduced. They know that you know you want it.
From Orwell's 1984:
"The telescreen received and transmitted simultaneously. Any sound that Winston made, above the level of a very low whisper, would be picked up by it, moreover, so long as he remained within the field of vision which the metal plaque commanded, he could be seen as well as heard. There was of course no way of knowing whether you were being watched at any given moment. How often, or on what system, the Thought Police plugged in on any individual wire was guesswork. It was even conceivable that they watched everybody all the time. But at any rate they could plug in your wire whenever they wanted to. You had to live -- did live, from habit that became instinct -- in the assumption that every sound you made was overheard, and, except in darkness, every movement scrutinised"
The TV has for many years given up trying to entertain people. Selling advertising space is it's only purpose and unfortunately the guineau pigs are the public at large.
I gave up the television more than 10 years ago, I can't think of any plausible reason for ever owning one again.
Its a sad situation when peoples only thought for the evening is which channel to watch......
Pick up a book, go for a walk, do anything instead of sitting in front of a loud machine that bombardes your mind with publicity.........
...or inform, or educate, or anything else particularly useful.
Just over twenty years ago, in the summer of '90, I moved out to California and stayed with some friends for a few months while I took crack at looking for work. In order to fit my computer into the back of my car, I had to leave the TV set behind. Best decision I ever made. My friends' place didn't have a TV readily accessible -- though I'd heard there was an old one stashed around the house someplace -- so for three or four months, I watched pretty much no TV at all; if I really, really needed to catch a ballgame on TV, I'd do what my Dad did, when he was young, back in the early '50s -- go to a bar, quaff a couple of brews, and watch the game there with a bunch of other guys.
Returning home from California, I went back to watching just a bit, and only had the set on when a specific program I wanted to see was on, and the set was switched off after that (unlike my wife, who has the TV going in the bedroom almost constantly). In the past twenty years, there were only a handful of shows I'd make a date to watch every week, then I'd leave the set and go back to my studio to work. During the '90s I was watching maybe five hours a week at the most -- maybe.
I've hardly touched my TV at all since MST3K's final season, in 1999. At the time, it was pretty much the only TV I watched on a regular basis.
Not gonna happen.
At least not in the good ole USofA.
If you try you will labeled a 'commie bastard' or worse, a 'terrorist'. Any act against this sort of thing is plainly not 'the American Way'.
If we get to a point where there are no TV on sale that don't have this and Free to Air TV has died a death then I'll get rid of the TV.
Until then you advertisers out there take note.
This 'Grumpy Old Man' will never sign up for a system the TV/set-top-box sends data about what I'm viewing back to some MegCorp. NEVER Got it!
(not that it will make one iota of difference but it feels better)
Anon naturally.
Dear advertisers.
When you intrude an advert into something I'm watching, or reading, or listening to, it has the same psychological effect on me as if someone had suddenly shat on my plate, while I was enjoying a meal, or pissed in my glass, while I was enjoying a drink. It makes me feel about as well-disposed towards you and as keen to give you my money as I would towards anyone who carried out either of those two acts.
If you think the best way to avoid antagonising me in this way involves also spying on me so that you can ensure the steaming shit you deposit on my dinner plate is my preferred shade of brown, you are missing the point by several lightyears.
there is little that irks me more than being considered part of a demographic. I assume as a twenty something male the ads targeted at me will be for Carling or similar (more of a real ale person). Bailey's or Dooley's (I like single malts of Scottish origin). They'll probably even throw in a few football themed ads too (Cricket is my passion.)
I guess I'll just have to wear a flat cap and driving gloves when I get a TV so it can detect my inner grumpy old man.
Now if you'll indulge me, can I take a moment to mention the astronomical price people are paying for satellite TV - which seems to cram in MORE ads?
If I was paying £30 a month along with MILLIONS of others, I would expect my shows to be virtually ad free. Nobody likes ads, and if I watched telly more often I would be willing to pay a premium to ensure it would be ad free.
As it is I get the shows I want ad free (ahoy there shipmates!). I watch them once or twice - delete them, and if I like the season I buy it on DVD/Blu-Ray. This seems fair to me and currently the only way I have to preserve my headspace.
Today I saw a newspaper asking five people if 2 000 USD/1 360 GBP/1 680 Euro is too much to pay for a pair of sneakers.
All adults said no. The young girl asked said "yes, if it is original enough".
The follow up question to her would've been "how do you pay for it?", but it was never asked and I guess she'll pay with one of those phone loans with ridiculous interest rates.
Consumingly yours,
In a world of mass production, perhaps originality is all that's left for some people?
I'm not buying a pair of sneakers - I'm buying a pair that I'll never see anyone else wearing...
(Not that I would; I'm old and crusty enough to prefer function over form. How terribly 0.9 of me.)
Facial recognition may sound interesting.
Unless you are part of the target
Clever it may seem to some
Keen advertisers may want to try it
Ordinary folk will find it distasteful though
Facebook diehards may be less troubled.
Fundamentally though I think its pretty
Awful
No, I really cant see myself ever considering it
Desirable
Dont try to sell it to me, please
I am not interested. Enough behavioural monitorimg is
Enough
Most of what little I watch has been recorded and then I watch when I am ready and skip any adverts.
With this technology the camera will see no one there while the recording is made and when I watch the TV is not set to a channel (it is on HDMI).
How about having two TVs set to different talk show channels facing each other and let them knock themselves out.
Targeted advertising sounds like a good idea. It will see me cringing as soon as the ads start rolling, see me reach for the remote and sense that I'm flipping channels somewhere in the KHz ranges trying to find a channel where there isn't an ad-break. So after a day or two it should already start seeing that I'm not the ad-watching type and stop showing them altogether. Bonus!
The sad thing is that you will probably be able to buy TV sets without this tech, but you'll be charged more for the privilege.
<==== Mommy, the nasty uncle machine is watching me!
folks, it's gonna happen. No matter how outraged you are, it will happen. And, by the way, fear not, you're not the target. You and your views (pardon the pun) are - irrelevant, because you are such a miniscule group. You're not even in the (tiny) minority who feel a bit uneasy, and WE HAVE SOMETHING READY FOR THEM TOO, don't you worry. You're in this tiny fringe minority which is so tiny, that the advertisers can't be bothered to spend a split of a second of their precious time to think how to get to you.
The majority - which the advertisers are interested in - will embrace this idea (however you want to visualize it, usually thus: they will bend over, they'll spread their cheeks, shove it in themselves and say: uhm, it feeels so goood, gimme more, etc). They will. They always do. That's why advertising is such a lovely, profitable business. More than enough sheep to shear, and all that. Do you start seeing sheep edging away? Maybe. Like, 1 out of 10 milion.
Your phone has one or more cameras on it.
Where is it? Is it watching you?
Has BB switched on the camera and right now is watching your every move?
Mine is in my jacket pocket so they have a great view of lint. :-)
As for cameras in TV sets, what difference will that make.
Your house already has several cameras in your Kinect, laptops, phones, etc.
And turning off targeted ads will be no more difficult than turning off untargeted ads.
I don't, I pay about £140 though, and may be one programme a day I want to watch.
When you read all of these posts you think - at least we have the BBC. There may be a load of crud, but there still is the odd gem.
We have some fantastic documentries, nature (David Attenborough) programmes, sitcoms (recently Not Going Out), reasonable news, just need to look past Deadenders.
Other sides - PVRs make short shrift of adverts.
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