back to article Firm applies for .sucks domain

A new company is planning to operate .sucks as a top-level internet domain, and its CEO says he expects big brands to embrace the concept. Vox Populi Registry is one of several companies to today announce that they have paid domain name gatekeeper ICANN a $185,000 application fee to try to get their hands on a new gTLD. The . …


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  1. stucs201
    Paris Hilton

    Not just businesses

    I think some people may need to consider how they'd react to their name being registered in this domain. ;)

    Paris? I think you can work that one out...

  2. Richard Pennington 1

    And after they've got(ten) used to .sucks ...

    ... somebody else will operate .stinks, and all the corporates will have to grab those domains too ...

    1. Rameses Niblick the Third (KKWWMT)
      Thumb Up

      Re: And after they've got(ten) used to .sucks ...

      Now that's a good idea

      *runs off an registers:





  3. David Hicks
    Thumb Down

    Entertaining idea

    A shame that bottom-feeding scum (domain squatters) are the ones doing it.

    1. frank ly

      Re: Entertaining idea

      I've applied for .scum and would let you have DavidHicks.scum (and a few variants) at a good price.

  4. Anonymous Coward
    Anonymous Coward

    Why not .bitch?

    ...there'd be a lot of takers.. <your ex | your boss>.bitch..

    1. Steve Knox

      Re: Why not .bitch?

      I believe a certain Mr. Z. has dibs on that one...

  5. LinkOfHyrule

    This is just too stupid even for me

    It's not big and it aint clever. FFS - .sucks? .hiv? .wtf would be more like it! It's the ultimate in trolling, force image conscious companies to have to buy a million different domains to protect their image - either they pay up or the cyber squating trolls move in - its win win either way for the money grabbers and the tosspots! And for the rest of us, we have to put up with stupid fucking websites name now like just cos organisations will attempt to be cool and instead look like a bunch of knobcheeses! Aggghhh!

    1. philbo

      Re: This is just too stupid even for me

      >It's not big and it aint clever. FFS - .sucks?

      Start up your own .ffs TLD? I like the sound of that, but I'm sure wtf.ffs would go pretty quickly

      I thought the porn chaps missed a trick when they went for .xxx - ISTM that .cum would work better.

    2. Jedit Silver badge

      ".wtf would be more like it!"

      Sorry, but as a Game of Thrones fan I have already claimed .wtf as the designator for websites hosted in Winterfell and the North. You can have one if you like ... but pay the gold price, not the iron price.

  6. B-D


    Does this chump think the megacorps are just going to absorb the costs of his electronic scammery and move on as if nothing happened?, of course not, they'll recoup their losses by bumping up the prices of their goods/services yet again.

    Vox Populii, my man, one goal...

  7. Anonymous Coward
    Anonymous Coward


    Microsoft will be really interested in this for a future product...

  8. Anonymous Coward
    Anonymous Coward


    The WIPO will seize and hand over to the corporation involved pretty much any domain which contains a trademark and the term 'sucks'.

    I believe only once in their history has a claim like this been denied.

  9. Pen-y-gors

    Why not just...

    buy (or or or whatever's still available) for $10 and run sub-domains?

    And then how about

    1. VinceH

      Re: Why not just...

      And not forgetting Just for completeness.p

  10. VinceH

    "that would forbid registrants for, for example, setting up a porn site on"

    But what about <insert porn star name>.sucks ?

    1. philbo

      >But what about <insert porn star name>.sucks ?

      <insert porn star name>.sucks/atennisballthroughahose

      ..I can see the TLD being popular with vacuum cleaner manufacturers, though

      1. This Side Up

        I was just thinking about the legendary slogan "Nothing sucks like an Electrolux".

      2. ShadowedOne

        So um...

        Would or (etc..) be praise/product sites or complaint sites?

        Also, maybe Dyson could register Dyson.blows for that interesting fan they sell.

  11. g e

    So, is

    An expression of free speech and therefore exempt from WIPO/etc claims ?

    Friday pint.

  12. MontyMole

    .home is not going to be much use for some people. BT home hub overrides the .home domain.

    1. richardcox13

      Time for then.

  13. Pete the not so great

    I've got one...


    *** just in case like

    Where will it all end, wont some one think of the children

  14. Peter74447
    Thumb Up

    first dibbs on


  15. McGaz

    I'm all for these new gTLDs, but this one is clearly one built to cause money and to scam fearful companies into defensively registering a domain.

    It could also be used for Cyber Bullying.

    As a result, I hope ICANN tells them, "Thank you for your $185,000, but we are rejecting your application".

    It will only cause ICANN embarrassment if they let this one through.

  16. Anonymous Coward
    Anonymous Coward

    As with all things there are two sides to a story. As a consumer, I certainly want to know that a company I haven't heard of before are a legitimate operation who treat their customers with a degree of respect. And I will check out a company before risking my money.

    On the other side of the fence, I work for a retailer and I have seen first hand people in our shops threaten to post negative feedback on forums in order to get a discount. And I have seen people post out right lies about us on forums when we have had good reason not to refund a product they have obviously broken.

    If people have a grievance, they have no problem expressing their displeasure without this and I say that is a good thing. This firm are blatantly intending to extort money out of companies who just want to protect themselves from the kind of extortion I have seen and I hope ICANN sees that and rejects this application.

    1. Robert Carnegie Silver badge

      Take the item's serial number, and hand the customer a list of popular web sites where they can post complaints and bad reviews. And also show them the employee complaint site address

  17. pipster

    “If some people think this is just a way to get registration money out of corporations, then those people are either unaware or are being short-sighted about their marketing effectiveness”

    Nope, it's just a way to get registration money out of corporations, you money-grabbing arse.

  18. Jaymax

    Freudian insides

    >> “I've worked for companies that spend a lot of time and money trying to run down dodgy internet bitch sites, and also heard from marketing teams that are looking for ways to collect the criticism to help approve the effectiveness of their communications"

    Once upon a time, in the good old days, when I was your age &c, companies would/might be interested in criticism to help IMprove the quality of their PRODUCT.

    Just sayin'

  19. Graham Dawson Silver badge

    If this goes through, who's going to register and sell subdomains?

    This whole tld thing is starting to sound like usenet... how long before we see the domain (this is an example, I actually think Will Wheaton is a pretty cool guy).

  20. Old Handle

    I'm reserving judgment

    This could be a genuinely useful TLD, unless they load it down with excessive fees and rules like .xxx company did.

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