back to article Some vendors know how to treat a channel

Current research indicates that we are seeing vendor-channel partner relationships changing quite dramatically, and for the better. Let’s be honest: the old-school formula for channel effectiveness was based on a cost-determined division of labour: Tech vendors invented, marketed, and then sold direct to the bigger, more …

COMMENTS

This topic is closed for new posts.
  1. MaintenanceNet
    Thumb Up

    Great story! We are seeing the same trend with vendors.

    Channel enablement is stronger than ever, as we see it, and we've been in the channel enablement business since 2004. Vendors today are working much more closely with their distributors and channel partners by implementing tools like cloud-based service contract management platforms and automated service renewal solutions. And, the supply chain is using this technology to collectively look at the full life cycle of products and services, while sharing data, communicating and collaborating in order to proactively serve their customers. That's what's driving a new era of channel enablement today. MaintenanceNet has seen a big shift with vendors offering solutions to help their channel partners sell more. Great story!

  2. Mark Eardley

    A very pertinent article indeed! Would love to join the conversation with Peter but cannot find his contact details - help please!

This topic is closed for new posts.