...but not nearly as good as the 'Un-pimp ze auto' ads; I remember those *years* later. And even though I know that it's not like the Wolfsburg execs sat around and thought that up because that's how they roll, they at least approved it - which does say a little bit about the corporate culture. To the extent that a company like VW has one.
A side note: I was at a few auto shows a couple of years back, during setup, and during the last 12 hours before the show opened (or more usually, the noxious 'VIP preview', where wealth creators in tuxedos pretended to be interested in Ford Transit vans while their boozed-up trophy wives ran riot in motion simulators) it was always complete bedlam. 50 lift trucks roaring around beeping, creatives yelling about where vinyl stickers went, people adjusting lights, right up until the minute the doors opened. Panic in the streets, frayed nerves, yelling, banging, every booth a riot of panic and anger.
I remember looking around at the chaos - imagine a long, slow pan right-to-left, with one of those cheesy action movie 'Aiiyaagh!' falling-off-something-and-dying screams a few seconds in - and right in the center of my view was the VW booth, pristine white, complete, sparkling, with one old janitor dude sweeping away a fine coat of MDF dust, kicked up by other booths' circular saws, which had accumulated on vee-dub's shining tile floor.
It was 2008. That year, if I recall correctly, Wolfsburg were the only manufacturer to post a profit and a rise in stock price.