Ultrabook price vice prised open by flash-disk half-breeds Hybrid disk drives are on their way to becoming a fixture in computing: Seagate has had design wins at Dell and other OEMs. So says financial analyst Aaron Rakers of Stifel Nicolaus. Ultrabook pricing is the driver here. To get Intel's Macbook Air knock-off down into the $650 to $750 area from its current $999 price point will …
The audience for macbook airs either has another computer, or understands cloud storage, or at least feels up to organising themselves to have external storage they plug into as required. So quite small flash storage is perfectly acceptable. But the sub-£500 laptop market appears to want huge amounts of onboard storage, either because they aren't realistic about their needs, or they don't know how to divide things up, or just because they are buying on larger numbers being superficially preferable to smaller numbers (the same reason undergraduates stagger around campus with 17" laptops).
So the market for low-cost Ultrabooks is inherently scuppered by the taste of their apparent audience.
The same thing goes, mutatis mutandis, for DVD drives: the Air market either doesn't use them, or certainly doesn't use them often enough to need to haul one around all day, while the £500 laptop market insists they need one onboard (cf. floppy drives back in the day).
You should be right. However, I suspect the market will prove you wrong.
The macbook air buyer of today will morph into the general pc buyer of tomorrow. It is usually in vendors' interest to sell us stuff we don't need yet and (who knows?) never will.
DVD's are dispensable, but on-board storage is the saturated fats of devices. Suggest the next hybrid from WD be called the Winnebago Drive.
Sent from my 20Gb SSD (only) Asus eee PC.
I've been drooling over the idea of a sleek ultrabook with an ssd/hdd combo drive in it. First I heard of this idea was last year, right before the last Macbook Pro refresf, when the rumor sites were reporting (falsely) the new Macs would have a small flash drive for the OS files and swap along with the larger hard drive.
Seriously, you get the benefits of lots of cheap storage (hdd) with the benefits of super quick boot and virtual memory. All you'd have to do is partition so all the system files and the page/swap file rests on a little 10GB piece of flash, while all your user files, photos, movies, music, etc. can rest on the hard drive.
Don't know why more manufacturers haven't done this already by sticking hdd's and small ssd's in full-size laptops.
Yes there will be price pressure, but unless the spinning disks can get the power drain down as well you will have both battery and thermal challenges in what are mostly fan-less designs.
Arguably cheaper SSDs are the way forward, not hybrids, let the market get the price down vs. compromising on the tech.
While Apple is generally obsessed with lowering the price of materials to increase their already inflated margins, they are not much interested in allowing us more storage space at the same time. The future is in artificially incentivizing us to access their premium iCloud by restricting our local storage.
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