Re: Kill the competition? No
People get bamboozled by all the obvious and prior art crap Apple keeps shamelessly patenting, and start to think Apple invented everything... Surprise: there were touch input phones with rounded corners before the iPhone came out. Only they didn't sell well, cause the UI wasn't done well. So, the greatest part of the science about it was to make buttons big enough for your thumbs, and prevent text rendering at less than a certain size.
But Jobs, ever the great showman convinced just about everyone that he invented everything, when really, Apple was more like Blizzard bringing out WoW, they didn't invent much, just polished the user experience of older products much better, made it easier to use, by limiting functionality to what non-geeks can use.
If the iPhone had been round, car manufacturers would have been in serious trouble...
Anyway, welcome Tim Cook and Apple, to maybe, after many decades of ruthless conduct to become a reasonable corporate citizen and more responsible business partner too.
Ask some past or present retailers and licensees what a crappy company Apple has always been to deal with on a day to day basis. Capricious, self serving and unreliable.