They were already there
Well certainly with products, I've got a Singtel hi! card.
Mine's the very lightweight & waterproof coat.
Singaporean telco giant SingTel has restructured into three units: one for consumers, another for enterprise IT and a third that takes it into Yahoo! punctuation territory with the moniker “Digital L!fe”. The company, one of the largest mobile operators in the world, is currently on an aggressive expansion drive into ICT …