back to article Zynga branches out from Facebook to make new 'friends'

Zynga may not exactly be integral to the survival of Facebook - which recently revealed it derived 12 per cent of its 2011 revenue from the online gaming outfit - but the fact that the company behind Words With Friends has built its own network might make IPO-ready Mark Zuckerberg a bit twitchy. A "platform for play" has been …


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  1. LoCatus

    Seems Zynga is looking to the future.

    Seems to me Zynga is seeing the bigger picture. Something FB tries to ignore and hopes their new investors don't figure out. Branching out is a smart move on Zynga's part.

    Simple fact.. Facebook is standing on the top rung of the ladder. Always one unwanted or misconceived change away from loosing a large chunk of it's member base. Anyone have a number as to just how many people left FB when "Timeline" was forced on them? I know of a few.

    I will literally ROFL when Facebook falls.

  2. rmacg

    Good move, Zynga needed to loosen their reliance on Facebook.

    This is vital for Zynga's future. Any big company that is reliant on another platform for its success is in a position of weakness. Zynga has to continue to diversify, they've already got too many weaknesses as a company and this helps. As Facebook grows, and as customers get more and more jaded with Zynga's "games", I'd expect them to be less and less important to Facebook as time goes on. Facebook is going to have a gangbuster IPO that is going to enable them to use their social data and audience to fund expansion into other areas like ecommerce, search, identity services, communication, and many others. You can just look at how many big brands promote their Facebook URLs on their magazine and TV ads, how many companies are listed at that do nothing other than promote brand pages, etc to see how quickly businesses will latch onto anything that Facebook does. Zynga's "games" are very small potatoes by this measure. I'd also expect Zynga's revenue to decline over time because their reputation has declined over repetitive games and their newer games lose their audience much faster than they used to. They've carved out a niche, but are too dependent on a bad formula and reliant on Facebook IMO.

  3. Jan Hargreaves

    Branches out? You still need a facebook account to play their games. What is the point of this move. Why don't they just introduce Zynga accounts and keep the 30% that facebook rips off of them???

  4. Anonymous Coward
    Anonymous Coward

    Zygna is a MASSIVE privacy risk

    Given that Zynga makes its cash by grabbing people's details without their permission (via "Friends" profiles) it is going to need another bottom feeder with a total disrespect for privacy laws. I know this very large provider who has just implemented new policies despite complaints and warning from just about every Data Protection lawmaker on the planet - maybe the perfect new partner?

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