back to article Google drive cloud to rain on Apple, Dropbox parade

Never one to miss out on an up-and-coming tech trend, Google is all set to launch its very own cloud storage service, competing with the likes of Dropbox, Microsoft and Apple. People familiar with the matter were unable to keep schtum and spilled to the Wall Street Journal (paywall), telling it that the Chocolate Factory's new …


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  1. b166er

    Yum Yum, go Google!

    Bring on the downvotes

    1. oObly

      Rumors True. There is "Add to My Drive" Button in Source Code already!

      The reported "rumors" are real. Here is the proof. There is an "Add To My Drive" Button In Source Code! -

  2. bigjokerfish

    New take, Old service

    Google docs + picasa + music(US) = document, music and photo storage with included pricing structure (the same pricing structure that has existed with gmail since day dot)

    The expansion from "any document, music or photo format" to "anything at all" is a small step really.

    1. MajorBloodnok

      An even smaller step than you might think; you can upload any old file to Google Docs.

    2. TReko

      Already here

      Google already has a g drive app in the form of Syncdocs. It only works for Docs though, Picassa, music and mail all in one place would be way better.

  3. Anonymous Coward
    Anonymous Coward

    16GB free on Dropbox here.

    After taking up all their offers, referals and such.

    Rather generous offer for a freebie. But if Google offer something similar, I will likely adopt that instead, as I do prefer Google's service offerings.

    1. DJV Silver badge
      Thumb Up


      Hmm, you must have 2 accounts with them as the limit appears to be 8GB - if it IS on a single account please tell the rest of us how you managed it.

      1. dogged

        16GB is pretty good, for free.

        But the article is wrong. SkyDrive is 25GB for free, not 5GB. You get 5GB with "Mesh" which autosynchs but 25GB you can manually do stuff with.

        (the Mesh 5GB is considered a subset of the overall SkyDrive 25GB so sadly you can't get 30GB for free. A pity).

      2. Anonymous Coward
        Anonymous Coward

        I've got 22GB free

        If you have an educational email address, the maximum referrals bonus is doubled to 16GB.

        If you beta test the latest Dropbox forum build's Camera Photo import function, you can get an extra 5GB of free storage.

  4. HamsterNet


    That is all

  5. Anonymous Coward
    Anonymous Coward

    Google Drive Cloud to drive users...

    Elsewhere, if they have any sense or care about privacy

  6. DrXym Silver badge

    Will it support encryption though

    One of the biggest failings of Dropbox is that there is no encryption baked into it. i.e. you cannot tell Dropbox that one folder is encrypted and everything inside should always be encrypted / decrypted transparently as it is sent or received from their servers.

    Data is stored as plaintext which might allow them to do some redundancy tricks (e.g. if 1000 users have fedora-linux-16-x86.iso on their account then they need only store 1 copy) but its horribly insecure. So when Dropbox gets hacked, as it has in the past, it potentially exposed everything on their service. The only way to do crypto is storing stuff in an encrypted archive or a truecrypt volume or similar none of which is ideal for obvious reasons.

    I hope Google have the cop-on to realise they need this. It doesn't mean encrypted storage has to be the default behaviour but it should be there as an option. With no recovery key either.

    1. Anonymous Coward

      Re: Encryption

      Just use it with TrueCrypt and make sure your password is really secure. Something like


      You will need in the order of 128 bits of entropy to make the key truely secure, which means about 40 decimals of true randomness.

      1. deadbeef

        Regarding the Truecrypt approach isn't it rather inefficient to create a Truecrypt file to store files in on your cloud storage and then every time you change a single file the whole massive Truecrypt file has to be uploaded again to be in-sync?

        Is this the way it works or does it realise that only certain bits of the Truecrypt file has changed?

        For that reason I use Boxcryptor with Dropbox as it just encrypts individual files.

        It would be nice if these services provided "client side" encryption by default. Yes I know its encrypted at the server end but its well known that Dropbox employees can get at those files if they needed to.

        1. Anonymous Coward
          Thumb Up

          @Truecrypt efficiency

          You could create multiple TC containers which share the same password. Then just mount each of these. But yes, security comes at a cost...

          1. Jean-Luc

            @Truecrypt efficiency (2)

            I love Truecrypt, but it's got issues in that space. For example, I use an encrypted TC container file which is mounted when needed. The size and timestamp of that file never changes for security reasons, so I hardly trust my backup software to clue in that the contents have changed and that it should therefore copy the file to my backup location.

            My solution to date has been to copy the TC file to a USB key, it's small enough for that.

            If gDrive allows us to mount their drive could we not rsync the changes between the local TC and the remote TC? Thus limiting exchanges to strictly the changes? Plus, I'd want to unmount the remote TC file when done.

      2. DrXym Silver badge

        @Johnny Foreigner / Re Truecrypt

        You could make the password 2000 characters and it still wouldn't be secure. The reason being that DropBox stores your data in a format which allows their administrators, or the court to access it. Sometimes even hackers. This has all been hashed over before - DropBox admitted they stored data in a manner which was essentially plain text. Worse, in one incident their login servers broke and there was a period of time where you could log into any DropBox account with *any* password. At least encryption would protect against screwups.

        Regarding Truecrypt yes its horribly inefficient. If you have a 100MB volume then you are syncing a 100MB file every time it changes, possibly continuously. So only is it a huge pain to do but it's inefficient to boot. If I need to encrypt on DropBox its easier to use 7-zip but that still is not without its own issues.

        If a cloud service allowed me to designate that particular folders were password protected and required me to supply the password (or for the client to remember it) then encryption would be transparent. I would drag files into the folder, the client would encrypt them before syncing and it would be decrypt files when syncing in the other direction. The cloud would store encrypted data that even DropBox admins couldn't read. The client could warn that by encrypting a folder it might become inaccessible through certain clients (e.g. web or Android / iPad) plus dire warnings about losing data if you lose the password but it would otherwise work transparently.

        I really can't see any reason it shouldn't be done for those who wish it. Who knows perhaps they'd even get some people to pay for a "pro" account if the encryption was enabled in that but not the free edition.

        1. Anonymous Coward

          @DrXym: NOPE !

          My suggestion was to store TC containers inside the cloudy storage service. You control the TrueCrypt installation and password. No way for the to break it, except if they are capable of breaking AES, a possibility which can be safely dismissed.

    2. AlexH

      Convergent encryption

      Maybe they'll use convergent encryption like BitCasa. If I were me and I was implementing a cloud storage service, that's what I'd do. Alternatively, encryption could be full-fat (not convergent, as there are a few drawbacks from the user's point of view) but only available as a 'pro' option you have to pay for.

    3. borkbork
      Big Brother

      Try spideroak

      Encrypted/decrypted at the client, versioned backups and all the other features of the rest. It's the only one I'd consider paying for, and possibly necessary since the 2GB free account is a little low.

      OT, but does Skydrive still only allow uploads in 50MB chunks? That's one sure way of ensuring nobody uses all 25GB.

    4. Dr_Barnowl

      There's the flipside to this - it was a feature, for a long while. If a file was already in the Dropbox cloud, you could upload it in a fraction of a second, because your client would just say "I have a file that matches the hash for fedora-linux-16-x86.iso", and the server would say "Already have that one, thanks".

      Alas, the content sharing community managed to hack this with a client that just told the server you had a file with the hash for "Latest Hollywood Blockbuster.mp4", which meant that suddenly Dropbox became a file-sharing server ; one person would upload it, and everyone else could copy the hash into their Dropbox folder and download the file. Dropbox, not wanting to be treated like MegaUpload, rapidly nixed this "emergent feature".

  7. jai

    no thanks. am sure they'll start charging for it once enough people start using it

    1. DaveyDaveDave

      Excellent point - that's why I never read the Register. I know that when enough people start reading it, they'll start charging.

      When that happens, there's definitely no way I'll be able to go back to not reading the Register, so best never to start.

      1. friedegg03

        successful troll is successful

  8. Anonymous Coward
    Anonymous Coward

    @Will it support encryption though?

    No, because Google want to pry into your data to see if their customers can sell you something or to see if Google can sell you (down the river) (to the Stasi).

    1. DrXym Silver badge

      Problem is

      If Google expect to monetize this service and sell it to businesses then they're doing themselves a huge disservice by not supporting it.

  9. Miek

    "Although no one could say that Google hasn't come up with some nifty ideas of its own, it does have a tendency to have a wee glance around the market to check out what people are liking and then come up with its own version of it."

    -- which isn't actually that bad as you get a good quality service that integrates seamlessly with your other Gstuff and will work on just about any platform.

    1. Chris Miller

      "Google hasn't come up with some nifty ideas of its own"

      While not virulently anti-Google, I'm struggling to come up with many. PageRank, I'll grant you, but after that? <scratches head>

      Internet search engine - no

      Targeted Internet adverts - no

      Linux-based phone OS - no

      Chrome - maybe, but somewhat derivative and I'm not sure it qualifies as 'nifty'

    2. ZweiBlumen

      I actually think Google have a long way to go before they can claim there myriad of services are truly integrated. Connected perhaps, but not integrated.

      Wilst they've made big strides in this recently it's still far from perfect. I have use many different services from Google, but other than a common login many of them are completely separate. Language settings being one REALLY annoying "feature" that Google as simply yet to solve.

  10. DaveyDaveDave

    " storage for files that can be accessed from any device with a Wi-Fi connection"

    Is that *actually* what you mean, or are you using 'Wi-fi' as some kind of shorthand for 'Internet'? I assume it won't suddenly become unavailable if I plug an ethernet cable into my laptop.

    1. friedegg03

      Or a phone over 3/4g?

  11. Alex Walsh


    Is this the long fabled GDrive finally making it in to the open? I pay something like $20 a year for 80gig of storage with Google, which is mostly used to house a complete back up of all our digital photos. I imagine price wise they'll blow Dropbox et al out of the water.

  12. TonyHoyle

    I wonder how they're going to avoid megaupload-style problems. The others survive because they're somewhat under the radar (no I've no idea how rapidshare gets away with it). Google is huge, and could quickly become the biggest file sharing site in the world..

    1. DeKrow

      How RapidShare does it

      Torrentfreak recently published an article about how RapidShare got themselves off the 'rogue sites' list:

  13. TimBiller
    Thumb Down

    iCloud on ONLY Apple devices?

    "Apple went on to build its own storage offering, iCloud, but it only works from Apple devices"

    I must be imagining being able to use in on this Windows laptop then.

  14. Anonymous Coward
    Anonymous Coward

    Good for competition...

    I'm hoping Google raise the bar somewhat on the space allocated to free accounts, which should result in a better offering from Dropbox.

    Then I may actually bother to use one of these services.

    Being a web dev and somewhat geeky, I have plenty of web space available to me already, but it starts getting damn expensive when you want to store RAW photo data!

    Then again, do I really trust a *free* account with my data? - will they change the Ts&Cs at some point and claim rights to my content?

    I wonder how Google intend to prevent individuals signing up to multiple free storage accounts? - currently, you can create as many Google accounts as you wish to.

    I suspect it'll be tied down to mobile phone numbers, a code is TEXT'd (the same way signing up for analytics is currently done) to enable the account.

    1. Wensleydale Cheese

      Phone number authentication?

      @ Matt 89:

      "I wonder how Google intend to prevent individuals signing up to multiple free storage accounts? - currently, you can create as many Google accounts as you wish to."

      Isn't this where the so-called "security feature" which is authentication by phone comes in?

      I can have as many browsers in VMs I want to keep other data separate, but I don't have a fleet of phone numbers to match.

      1. Anonymous Coward
        Anonymous Coward

        Err... two-factor authentication is optional... I don't have it on any of my accounts

        1. Craigness

          Gmail account setup step 1 of 5 is where you enter your phone number.

          1. Ian Yates

            And it's optional

  15. iCode86
    Big Brother

    Targeted ads..

    For your stash of pron anyone?

    1. Dr_Barnowl

      I'd prefer the Google approach (subtle side-bar ads relevant to the context), to the Microsoft approach....

      * Clippy appears *

      "It seems you are about to have a w**k. Would you like some help with that? How about :-

      * Call Customer Support over VoIP, now with a "Personal satisfaction" script

      * View the latest webcam footage from Steve Ballmer's Palace of Love

      * Buy some Micro-soft tissues


  16. Anonymous Coward
    Anonymous Coward

    Been using Google Storage for Developers since it launched, great for backups, not really great in terms of software support. Hopefully once they mainstream it that will change.

  17. John Hawkins


    If it can be synced for offline use like Dropbox et al. have - maybe. So far Google Apps offline isn't a lot to get excited about.

  18. eldorko
    Thumb Up

    25 gigs...

    ... on Skydrive here

  19. Anonymous Coward
    Anonymous Coward

    Tin foil brigade in 3...2...1

    Cue the tin foil brigade posting hundreds of comments regarding not wanting google to invade their privacy or leaving their files at the mercy of a cloud solution and how nothing will replace their 1TB NAS drive.....

  20. Tony Barnes

    Just use your Gmail space

    For those who already have gmail accounts (presumably large %age of folk on here), just use one of the programmes set up to use your Gmail storage as a drive - e.g. Gmail Drive -

    Very simple to use, you already have 7GB to play with (less emails), you can monitor spare space, you have the login info, presumably their email systems are encrypted, etc.

    Once you've set it up on 1 pc, simply drop the installer into you gmail drive folder, then if you want to install on another, its easy enough to find - simply search your gmail for the file.

    Admittedly, the official way of doing things will probably bit a bit more versatile and cross platform friendly!

    1. Jim Wormold


      All this Dropbox, Skydrive, Gmail ranting. Why not use Spideroak - it's secure, the client is open source, it allows per folder syncing meaning I don't have to dedicate an arbitrary folder to share stuff in, I can select pre-existing folders.

      What's more you can get up to 50GB free through referrals!

      Knock yourselves out:

      (I'm in no way affiliated with spideroak, but have used them for a couple of years and find their product and service excellent. I used to use Dropbox but lost faith in the way they handled their rather public muck-ups, which everyone else seems to have forgotten)

  21. Bob 18

    Dropbox should have taken the 9-figure buyout offer from Apple. There are just not enough barriers to entry in the hard-disk-in-the-cloud space to justify a continued sky-high valuation over the long run.

  22. b166er

    Regarding encryption, just Truecrypt a folder then choose that folder during the setup options, no?

    But then again, perhaps you don't want the feds to throw you in gitmo for the rest of your natural for not surrendering your passphrase and you'd rather Google took the rap?

  23. Graham Marsden

    More targetted advertising...?

    We noticed that you like Goatse, perhaps you'd be interested in these other images...!!!

  24. Keep Refrigerated

    Good for competition...

    In this sector I think they will be a welcome competitor and hopefully force some innovation. I think Dropbox probably has the most penetration but certainly not dominant yet.

    I like Dropbox though, it's going to take a lot for me to drop Dropbox - but I could certainly see GDrive being useful alongside.

    Being Google, it's likely GDrive will support Linux too - if you ask me this was a major boon to Dropbox - I've managed to scrape up a modest 5gb in referrals and they are mostly Windows users.

    In some technology niches, it pays to make sure Linux is well-supported as these people will be where the non-techies go to for recommendations (I'm looking at you SugarSync - you lost).

  25. shanz offers 50GB free

  26. Dems
    Thumb Up

    I hope it still leaves room for, even though their software is still a bit buggy, they are very active and respond to and fix issues very promptly.

    But i am looking forward to a google solution

  27. nojaket

    Cloud storage services as we know them now will soon shift down the stack to the platform level and leave space for real applications built on top. These applications will offer more than crude syncing and access. One example of these applications is Zoolz ( It is pretty fresh and promises integration with Facebook and other social networks, and sharing of storage space with colleagues and family members.

  28. Steve Farr

    This is news?

    GDrive evolved into GDocs then back into GDrive? Uh?

    I don't get it. I've been storing practically everything on this service since the beginning and never needed a Dropbox or iCloud. So why is this suddenly news?

    The thing that would make a difference is new and improved ways to manipulate stuff in the cloud. That too has been evolving since the beginning. A Chrome PDF printer which prints directly to the GDocs would be nice, as would improved Gmail integration with all my attachments going direct to GDocs so i never need to download to local storage - unless i really wanted to. Going the other way a sharing option which actually attaches files to email rather than links would be a nice "Burger King" option although i would activily discourage using it.

    GDocs is a great service. I have single paid account which i share among friends, family and colleagues who have G accounts. The only gripe i have is that it confuses Mac users who expect to download files directly from links without going to the GDocs page first and their email doesn't support the essential jump to the browser (Apple fanboys usually tell me its because Google is shit rather than bother to understand that the problem lies with Mac mail's inability to work properly with URLs).

    I wish there could be some kind of cloud storage standard so no one has to feel locked into their cloud be it GDocs, Skydrive, Dropbox or iCloud. So i should be able to link a file from GDocs in email and send it hotmail and it appear in the recipient Skydrive without ever needing to physically attach the file to the email and have it bounce around the internet in between. Once such a system was established, and email addresses were registered to cloud storage then you could do away with the email bit for simple file sharing.

    1. JohnsonVonJohnson


      These services, dropbox, iCloud, etc. allow you to store more than just documents.

      Mac mail supports URL click through to browser sessions, so I don't know what you're complaining about, maybe these folks aren't using Safari as their default browser. Not all Mac users are new to computers, in general.

      In Gdocs you can convert any document into a PDF without a "pdf printer" in by selecting a doc, clicking More, share, email as attachment. Then email it to yourself as a pdf using the "Attach as" drop down box.

      1. Steve Farr

        Uh ok.

        Thanks for the info on Safari - i'll mention that next time someone complains they can't access my public links.

        As for the pdf printer option i was really meaning printing from Chrome in general not just converting an existing GDoc. But i do take note of the pdf "email as attachment" - i shall investigate further, thanks.

  29. toadwarrior

    good but no thanks

    It's always good to have yet another solution to add to the competition but I'll stick with for real back-ups and dropbox for sharing non sensitive documents.

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