Too little too late for Sky - I'm about to cancel my subscription (and I know many others who are doing the same) - you can get almost all the content for free on Freeview / Freesat and add Netflix or Lovefilm and you have all you could want to stream.They charge a big premium for multi room and HD - by the time you have a decent package you can be paying well over £50 a month.
Sure if you watch a lot of sport maybe it's worth it - but if you just want movies there is so much on normal TV or get Lovefilm and get disks by post and streaming.
So my £50 a month drops to £10 a month (Lovefilm).