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Great insight Tim. I heard MapR is doing quite a bit in the Hadoop space. One Hadoop alternative worth mentioning is HPCC Systems – a mature platform with its main differentiator being the powerful ECL language programming model. ECL is the native language behind the Thor and Roxie components which provide for data transformation “chewing” and linking with real-time delivery of data queries. An advantage over Hadoop as it requires less nodes and fewer programmers. View more at http://hpccsystems.com