Something funny happens when you deeply understand something: you can explain it to a six year old.
I did not understand what this company does or how.
Ash Ashutosh's Actifio startup has been flooded with cash by VCs - $59.5m since its founding in 2008 - to create a virtualised data protection and availability device. Is it on fire? Actifio's PAS (Protection and Availability System) is a server running a distributed object filesystem, described as a Virtual Data Pipeline (VDP …
The world is not all virtual despite what vendors may claim - what about the physical estate? Use one tool for physical and a different one for virtual? Might be OK for backup but backup is EASY - recovery is the hard part!
What about when I come to do a DR restore? 2 tools, 2 different processes and maybe even 2 different teams of people means, at best, twice the risk.
Actifio can protect both physical and virtual environments with a single solution. Additionally, our UI makes it easy to not only set up your protection policies but also to recover the information via restores, mounts or clones depending on the need. Finally, in regards to the DR comment, restores can be done remotely and across the wire if needed. Please feel free to contact us if you'd like to go into these in any more detail!
It is all about trust and security. Enterprise customers with a lot to loose probably would prefer not to share their data on the cloud. Big enterprises are touting cloud to small and mid-size businesses, but always are creating and running their own cloud. In fact, some of them are looking not for cloud customers, but for customers of their cloud customers. So better beware merchants. Safety of information, including backup of your data, can only be guaranteed by fully owning of all backups of that data and controlling physical access to backup media. Don't be fooled by illusions that somebody will do better than you. Most of the time probably outsourced backup will not harm the business. In emergency nobody knows what business priorities your backup provider will honor first.