We all act so shocked
Look folks the business model of all these companies - Google, Facebook, etc is to get as much personal data from you as they can to either
a: sell on
b: improve their ability to advertise sh*t to you.
We all act shocked and surprised when these stories keep coming up like it is some fricking epiphany.
No sh*t Sherlock!
Until the regulators fine someone until their eyes bleed every company who has a business model based upon selling your privacy on will continue to do so, and will use their EULA paragraph 9 sub section 24 in small print to get out of jail free.
Blame the regulators for not laying down the law, blame the inter government agencies for not having a unified approach to privacy in the digital age, and most of all blame us every time we are shocked and outraged.
These companies will continue to do this until the regulators get their act together.
That is all...