I'll be upgrading my iPhone 4 soon. I'm not sure insulting me is the best way to encourage me to switch to Samsung...
iPhone 4S is for failures who work in coffee shops - Samsung
Not content with the trans-continental patent lawsuits, Samsung have struck another blow at Apple. This time somewhere it might hurt - its branding. A new TV ad for the Samsung Galaxy SII showing from today in the States sticks it directly to the iPhone, by suggesting that the Jesus mobe is an over-hyped pricey status toy for …
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Thursday 24th November 2011 15:22 GMT Field Marshal Von Krakenfart
Clam down, Calm down
http://files.coloribus.com/files/adsarchive/part_96/963905/file/reebok-clothing-calm-down-small-62207.jpg
Jeeezzz would you lot ever calm down, this is advertising, not reality. You can easily see that the whole scene is a cleverly contrived piece of advertising make-believe bordering on viral advertising.
The other give away that it is a cleverly staged production is that although it looks like the fanbois have been queuing for hours, their phones haven’t run out of battery…
Mines the one with the very long charging cable in the pocket.
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Friday 25th November 2011 09:37 GMT goldcd
Not entirely true
Previous Nexus phones were cuttting edge examples.
Nexus - fast CPU and OLED screen
Nexus S - NFC
Nexus Prime... erm you're right. I was hanging on for it, managed to break my original Nexus and got an S2. Was quite relieved when the specs of the Prime came out - it's got a 720 pentile screen, but that's the only thing that was actually better.
Seemingly the S3 is coming out early next year with a non-pentile 720 screen - so I'm guessing Samsung wish to keep the top models in their range as 'theirs alone'
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Thursday 24th November 2011 13:03 GMT Anonymous Coward
I'm using...
..a fair chunk of my S2. Wi-fi on all the time to sync pop3 and exchange e-mail accounts, record a bit of video footage to sling up on YouTube, play a little Angry Birds now and then, check up on the news, and my battery lasts two days on average.
The best thing (don't know if Apple does this) is that in bad areas, the S2 latches on to the wi-fi and uses that to make and receive calls - via Orange.
I'm happy. ... and you can downvote me for that all you want. 'cause I don't care.
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Thursday 24th November 2011 13:49 GMT Anonymous Coward
Two days is crap, iPhone, Samsung or anything else.
So some people get as much as two days use out of their phone and then complain that an iPhone has poor battery life. They all seem pretty much so slose that they are virtually indistinguishable.
I stand by my original comment, Samsung can't take the high ground on battery life.
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Thursday 24th November 2011 15:22 GMT chr0m4t1c
Yep
Spectrum vs C64, Amiga vs ST, Sega vs Nintendo, PC vs Mac, Xbox vs PS1/PS2, Xbox360 vs PS3, etc.
If you can only define yourself by talking down people who have made different choices then you are the one with the problem.
Personally, when I find ad campaigns like this that spend as much time insulting or talking down the competition I immediately wonder what serious product flaws they are trying to hide and I tend to shop elsewhere.
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Wednesday 23rd November 2011 20:23 GMT Anonymous Coward
Confessions of a former Android user
I have an iPhone. Yeah, I've come out as an Apple user. I really tried with an Android phone. I really did. I even got a new shiny HTC Sensation.
Seriously, it is a POS as a frigging phone. Guess what, that is what I use it for!
The 'touch' is so sensitive that many times when I have hung up a call, it has redialled the party before I can stop it.
A total failure.
Yeah, all the other stuff works pretty well but as a phone it is a failure.
I sold it on Ebay last week and bought an iPhone 4s. A very different experience.
I am most certainly not a Coffee Shop worker. I run my own business and employ more than 20 people.
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Wednesday 23rd November 2011 22:21 GMT GitMeMyShootinIrons
Jeez, 'droid fans...
Bitching about whether this guy has signed in as AC or not isn't really the point. He tried Android, didn't like it and went for Apple.
His choice. Grow up and live with it, instead of sniping at the irrelevant. Droid fans insist on how wonderful an open platform is, harping on about choice and yet they can't handle someone going elsewhere.
It's like Linux vs Windows, Xbox vs. PS3, degenerating into childish rants, with little reason.
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Thursday 24th November 2011 00:29 GMT Anonymous Coward
Jeez
Whether he's AC is exactly the point when he says he's "come out" as something. And that is the point people were making. Why think they're android fans? Why think they can't handle someone choosing a different phone? There's no evidence for either so will you grow up and live with that?
I've got an HTC and have the same problem with the redial. The issue is that the End Call button becomes the Start Call button when the other person hangs up. But it's not difficult to press the thing twice before the new call is connected. It's hardly with a downgrade.
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Thursday 24th November 2011 09:45 GMT Anonymous Coward
@GitMeMyShootinIrons
This wasn't a bitch about what he's done. If anything it was a challenge to his use of English.
"Coming out" is publicly confessing to something. i.e. going public about something which you have kept hidden in the past, e.g. being gay, owning an iphone, being a Chelsea supporter, all the usual things which could could cause you major embarrassment should your friends and family find out. Okay, maybe not the first one, that's pretty acceptable these days.
Using the anonymous button is still hiding... He's still in that closet with the door firmly closed, posting away via his wireless connection I assume.
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Thursday 24th November 2011 12:55 GMT Anonymous Coward
What?
Poor bugger. It was clearly an ironic (even creative, now he drives a real smart-phone) comment.
Your Android response is typical of the whole nature of android partisans, with their playschool talk of "the dark side", "would never, ever buy, use, be in the same room as ... and iphone". "Yes, my battery lasts just five minutes, but I am pleased to carry 20 more and a charger - what a feature...". "it's got this inane bug where it hangs up - rings back -goes silent - laughs at me . but I just stand on my head and play the national anthem on the four still working keys and all is lovely again - no big deal".
I personally went off the whole idea of buying smart Nokia, Windows, Android or Apple when I realised the pitiful mindset and religious belief associated with the things. Anyway, I've got a life, except when reading the drivel on this site.
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Thursday 24th November 2011 16:11 GMT Field Marshal Von Krakenfart
@AC 20:23
I thought all iPhoney users were sensitive and touchy, oh sorry you mean the phone.
OK, joke out of the way, AC 20:23, has a point, it is annoying to take your $BRAND fondle phone out of your breast pocket to find that your left nipple has being trying to set up a VPN, however it is easily remedied by locking the phone before putting it away.
Paris, ‘cos I said left nipple.
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Wednesday 23rd November 2011 21:06 GMT James O'Brien
HAHAHAHA....HAHAHAHAHAHA
Ok This could get interesting with the ad wars seeing as it was Apple, unless im mistaken, who started stuff like this with their "I'm a Mac and I'm a PC" ads......Course I cant wait to see what Apple may put out in response to this.
Maybe patenting the I'm a barista comment or Siri....well thats about all thats on the list....
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Wednesday 23rd November 2011 21:07 GMT Beelzebub's Granny
Pish
If the only thing Samsung have got in their marketing arsenal is to parody Apple, they're short of a few ideas.
Apple should release a parody of Samsung's advert showing no one queuing up to buy the Samsung S2, or whatever it is.
Yes, the shiny new S2 has 4G. Where can I use that?
It has a bigger screen? Brilliant! What's the resolution? Would it be classed as a 'retina' display, or will I still be able to see all the pixels in those God-awful battery/signal icons at the top of the Android UI? Ah, 800x480. Crap.
What else does it have? A promise that the latest and greatest versions of Android will run on it and be released the moment Google releases it? Thought not.
Do I need to upgrade my phone every few months to make use of a new bit of technology? Do I need to get a Samsung now because it does 4G, then get an HTC in six months' time when that one has 4G and NFC? How about a year from now, should I get a Google phone because it has 4G, NFC, a diamond pattern on the back, and makes a decent cup of tea?
In conclusion, piffle.
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Wednesday 23rd November 2011 23:16 GMT Anonymous Coward
Awww - don't be a grump.
The iphone is a beautifully designed 'thing' and pretty much single handedly made people expect more from their phone. I quite distinctly remember the wilderness years as I waved around stuff like my SE P800 et al around, to the complete non-interest of 99% of people.
Then the iphone arrived and people 'got it' - and whilst I might have muttered away in the background about the late-comers - I could see why.
Same stuff is happening again, I can wave around my rooted, cyanogen-nightly-running S2 - and proclaim how great it is, but currently most people are perfectly happy with what they've got (and that would mainly be an iphone). The odd antenna/battery issue a small minority have aside, they're 'happy'.
Advert raised a smile from me, mainly as the pitch came across as "Think Different" - which rang a bell somewhere (OK, S2 users didn't quite throw a hammer through an iphone, but the point seemed to be to at least question the herd).
Incidentally, I believe Samsung outsold apple in Q3 - but I might come across a bit fanboi if I brought that up.
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Thursday 24th November 2011 09:28 GMT Craigness
Marketing: what Apple does best
The answers to your screen and pixel questions are "Of course not" and "No". It won't be classed as a retina display because that's an Apple marketing term, not a classification of screen quality. Do you think that if a phone doesn't have Facetime you can't make video calls with it? Why don't Omega watches qualify as "Superlative Chronometers"?
Does an iphone get the latest ios upgrade the moment Google releases a new version of android? No? That's just as relevant: Apple owners get an upgrade only when the manufacturer releases it, and so do Samsung owners.
You don't need to upgrade your phone when each bit of new technology comes along, but if you're standing in a queue waiting for a shop to open so that you can buy a new phone, then it's reasonable to expect you're in the market for a new phone. If you're in the market, why not get the best phone and latest technology? That's what the advert is suggesting.
This is not all that Samsung have in their marketing, it's just one advert. And it's not parody because it does not involve imitation.
http://en.wikipedia.org/wiki/Parody
In conclusion, ignorant waffle.
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Thursday 24th November 2011 16:10 GMT chr0m4t1c
>You don't need to upgrade your phone when each bit of new technology comes along, but if you're >standing in a queue waiting for a shop to open so that you can buy a new phone, then it's >reasonable to expect you're in the market for a new phone. If you're in the market, why not get the >best phone and latest technology? That's what the advert is suggesting.
Maybe, but I'd say that the marketing people don't understand *why* those people are queueing. Clue: It's not because it's the latest phone technology (but it probably is an equally shallow reason).
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Thursday 24th November 2011 09:45 GMT TeeCee
Excellent analogy. As Skoda make very good cars these days[1], it illustrates how some people are daft enough to wait to pay extra for a similar car with a better badge on it.
In fact, I think I shall use the word "Barista" as a term for a BMW driver from now on.
[1] And their dealer service knocks BMWs sideways, both on servicing costs and that most of 'em actually appear to give a fuck about their customers.
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Thursday 24th November 2011 13:58 GMT Anonymous Coward
@ Wilseus
"The day Skoda (or VW or Audi for that matter) start making well-sorted rear wheel drive cars is the day I'll seriously consider buying one"
You better be driving at least a 3-series BMW with a 6 cylinder engine. Cos if you're not you 'aint driving a 'proper' BMW, and frankly you'd be better off with a Skoda.
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Thursday 24th November 2011 21:00 GMT The Brave Sir Robin
Having owned a BMW...
...and being a current owner of 2 Skodas I can safely say that the Skodas are better built, more reliable, cheaper to run, and generally better cars than my BMW was. They may not be quite so much fun but they do their work-a-day jobs much better.
In this respect your analogy is quite good. BMWs = iphones = expensive fun toys. Skodas=Androids=Useful tools that get the job done affordably and reliably.
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Wednesday 23rd November 2011 21:30 GMT Anonymous Coward
Snobby Samsung?
Do I detect the snobbery of New Money here? Is being a waiter in a coffee shop somehow a low class, degrading job? I do not recall Apple ever being idiotic enough to try that argument. Android marketers must be in a bad way.
I thought half the point of a Samsung mobile is that, at first glance, it looks like an iphone (even had a colleague use that as justification for getting one).
Anyway, boasting about battery life? On an Android? 4G must be great, if it can hold the call and if the user can find a 4G provider, for both himself and the one he is calling.
Still, interesting to see the worry so well expressed. The buyers need big, deep pockets it seems, both the size of the mobile and the cost of replacing the ones sat upon.
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Thursday 24th November 2011 00:45 GMT Craigness
Facepalm
It's really not that hard to get. He thinks he's creative, but he only serves coffee. There's no suggestion of anything being degrading, just that making coffee doesn't make you "creative", nomatter what phone you have. Essentially, the suggestion is that the iphone is for people of little substance who want to be thought of as something better whereas the cool people don't care about projecting an image through material possessions - they just buy the best phone available.
Why do iphone owners complain about the battery life on android phones (without even discriminating by make or model)? It's like when mac users tell me my pc crashes 5 times a day.
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Thursday 24th November 2011 09:40 GMT DF118
@ Craigness
" Why do iphone owners complain about the battery life on android phones (without even discriminating by make or model)? It's like when mac users tell me my pc crashes 5 times a day."
So true. I can't remember the last time my PC crashed, and I get about 4 days between charges with my "Android phone".
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Wednesday 23rd November 2011 21:33 GMT rpawsey
Nothing New To See Here
This advert is just first class trolling. It gives all the fanbois (both Apple & Adroid) a call to arms and gets everyone (including El Reg) to provide both sides with free publicity. In the old days it was Apple taking potshots at the bigger Microsoft - now the wheel has turned and it is Samsung taking potshots at the bigger Apple. Nothing really changes. Both brands 'win' and the blood pressure of some entrenched fans goes up a few points. Still it is entertaining to watch.
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Wednesday 23rd November 2011 22:42 GMT dikrek
the best device is the one you like using
I was a Blackberry user for years, then moved to the iPhone.
Plenty of things annoy me about the iPhone but overall I like it far more than the 'berry.
I tried other stuff, including Android, and it was missing something FOR ME.
Either the build was not good, or the screen not nice, or too big, phone not clear enough - overall, I couldn't find an Android device I enjoyed using OVERALL.
Not about being a conformist, on the contrary, I love supporting the underdog, as long as the underdog has something special that can enhance my day by day life.
I think Microsoft may have a chance against the iPhone with their new paradigm UI in Windows 7.5 Mango, it's a fresh approach.
I'll let fanbois be fanbois and go back to my 4S.
I upgraded from a 3GS (that I used the hell out of and it still looks like new) and I really like the new phone.
No battery issues, I get easily 2x the life of my 3GS.
The screen is incredible.
The graphics speed way better than any other phone out there (for the Android fanbois, why don't you check out some benchmarks and some actual games).
The upgrade process was as seamless as possible, all automated.
It's not just the device - it's everything supporting the device.
The only thing I'd change?
I still don't like the fact that it's essentially 2 pieces of glass with a metal spacer in between.
Unless you have a case it will break with a high degree of certainty if it falls on something hard.
D
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Thursday 24th November 2011 17:38 GMT Gaz Jay
Same here
Couldn't call myself a "fanboi" by any degree.
Exclusively used Nokia's in the late 90's/Early 2000s because I was used to their menu and predictive text system.
Switched to an LG Viewty when they came out as they looked cool - hated the phone in the end due to the insensitivity of the touch pad.
Sampled a number of other smart phones and finally settled on a iPhone 3GS as it seemed to do everything I wanted with the least amount of hassle FOR ME.
Due for an upgrade next month – might just take a free phone off o2’s hands and either give it away as an Xmas present or stick it on eBay. Nothing wrong with my current phone, and I’ve got a iPod dock on my car radio that allows me to use the iPod and Sat Nav on the phone through the car radio.
I don’t understand the “hatred” that both sets of fans have against each other. Get a life!
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Wednesday 23rd November 2011 23:22 GMT Anonymous Coward
Where are the hipsters?
Dunno, I love my iPhone but I'm also an engineer, I don't use hair product, and I wear trainers almost all the time. I don't know how everybody got the impression that iPhone/Apple users are all lazy hipsters--maybe because of all those Justin Long commercials? I know a handful of actual hipsters and none of them have iPhones. Actually they all have late-model Android phones now that I think about it.
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Thursday 24th November 2011 09:25 GMT Anonymous Coward
This is about as annoying as Apple's "I'm a Mac" and "I'm a PC" commercials, and for the exact same reasons.
People have different needs when it comes to phones. I don't care that some people like Apple products, they're normally the type that cares more about how the phone looks than what the processor speed is. Why would anyone want to be a snob about that? The cult of Apple is weird, but they're not bothering me.
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Thursday 24th November 2011 09:37 GMT DJ Particle
If you want people to switch...
...you don't insult your intended audience. That's Samsung's biggest mistake with this ad.
That said, I had a 3GS, upgraded to the 4S.
I've seen numerous Android phones, and have yet to see any with the dpi resolution of the iPhone 4/4S screen (though I'll admit, in polls, most people tend to care more about physical screen size than pixel depth, so Samsung has, from a marketing standpoint, the "right" idea hyping their physically larger screen - end result is they have a pitch point that plays on their audience's ignorance).
Some brands lock you into a specific version of the Android software with no upgrade route (whereas Apple will let you upgrade as many times as the phone is capable). Some brands are heavily DRM'd (at least Apple will allow you to load any video or song you wish). At least you know what you're getting with an iPhone.
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Thursday 24th November 2011 09:37 GMT Anonymous Coward
This ad changes nothing (but it's funny)
No android user is ever cool. This is because the only reason you buy one of these is because either (a) you're hung up on the OS, (b) you don't appreciate good design or (c) you're poor. These are all uncool traits. Cool people have iphones because they (a) don't care about the friggin' OS (b) do appreciate good design and (c) have money. Now if you've followed this far without hanging up you'll realise that acoording to rule (a), apple fanbois are uncool too. That's why this is a good ad. It's telling the truth, which is that simply having an iphone does not make you cool.
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Thursday 24th November 2011 09:39 GMT VodaStudent
Meh, they both suck donkey balls.
I'll wait till my contract is due for upgrade and get the HTC Zeta instead. Either that or whatever phone has the best internals at the time.
As for the whole 'merican' yuppie revival, screw that I would rather spend my money on doing fun stuff that trying to always have the latest fad.
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Thursday 24th November 2011 09:42 GMT sandman
Marketing fun
Good heavens - you chaps (mostly chaps, I suspect) take your shiny toys rather seriously don't you? I really can't imagine how sad you'd need to be to line up to buy a phone - redefines the expression. I think the advert quite justifiably took the piss out of such patently needy, juvenile behaviour.
Yes, Apple products are lovely, this is being written on a MacBook Pro and the phone in my pocket is indeed an old iPhone 3Gs, but you babies really need to get out more (actually, preferably less, I hate tripping over you while you stumble along the street gazing at your phone with rapt adoration).
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Thursday 24th November 2011 09:43 GMT Jim 59
iPhone
Apple have sold the iPhone largely on "Image" and "lifestyle", and accusations of pretentiousness go with that territory. If you are too fashionable and end up believing in your own image, somebody will blow a big rasberry sooner or later, which is what samsung have sone in this ad. Apple should probably take it in good humour.
I have never used a smartphone.
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Thursday 24th November 2011 09:44 GMT C0WB0Y
They're just playing Apple's game
It's really just a straightforward & opportunistic swipe at Apple's somewhat increasing difficulties with the launch of new products, which is inevitable considering the demand and the competitive landscape in this market now. It's just like an old Mac v. Windows advert - fair, critical, highlights faults and plays on insecurities. In the end, people will buy what suits them - whether for features or dreams.
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Thursday 24th November 2011 09:45 GMT Nigel Brown
My two pennorth
2 years ago I took out an iPhone contract. Happy with the phone, did all I wanted it to do. I recently renewed my contact and opted for a Samsung Galaxy S2 this time. I figured if I was tying myself into a new 24 month contract then I wanted a phone that felt different to my iPhone, otherwise I might just have well have not bothered upgrading and stuck with my 3GS.
O2 have ubnlocked the iPhone and I now have a PAYG Voda sim in it, for those occasions locally where the O2 coverage is flaky (mainly the local villages). I dont class myself as a fanboi of either camp, they're just phones FFS.
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Thursday 24th November 2011 10:36 GMT Dave 126
Ironically enough...
... the Samsung Galaxy Note (the one with 5" screen and stylus) might become a better tool for 'creatives'. Apple don't seem to have thought of making a sketching-taking device for the market segment that originally saw them through the 1980s... not since the iDevices have been making them so much money.
Its possible that this vid was Samsung's inspiration:
http://www.youtube.com/watch?v=lVmmYMwFj1I
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Thursday 24th November 2011 11:35 GMT thesykes
If you queue, you deserve the abuse
Anybody who wastes their lives sitting outside a shop, waiting to buy something which they can walk into that same shop a week later and just pick up off a shelf, is an idiot and deserves ridiculing.
And that applies to any product, regardless of manufacturer.
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Thursday 24th November 2011 11:36 GMT Slightly_Odd_Child
At the risk of being labelled a fanboi I’ll out with it. I’m an open source user at every turn I can be. As such Android is the closest thing to that I can use mobe-wise. I picked up the HTC Sensation about 4 months ago and haven't looked back. Since I’m not biased to either Sammy or HTC (though I may be slightly anti-I-b*ll*cks) I can honestly say that of the big players I much prefer the HTC
Apart from a few battery life issues initially (easily sorted by an app or two and not being an idiot) I really have had no issues. In my experience when asked why they bought an iPhone most users (most NOT all) can only reply "'Cos it's the best innit!"..........I weep for the human race sometimes!
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Thursday 24th November 2011 14:43 GMT Anonymous Coward
"Excellent analogy. As Skoda make very good cars these days[1], it illustrates how some people are daft enough to wait to pay extra for a similar car with a better badge on it."
They have come a long way but it's still a Skoda and how many Skoda drivers go around thinking you know what even if they had given me the BMW I would rather have the Skoda.
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Thursday 24th November 2011 15:19 GMT Anonymous Coward
YOU ARE A BUNCH OF PHONE SNOBS.
Good job Samsung, pointing out how incredibly dumb these fanbois are, it makes me feel warm inside.
YOU ARE A BUNCH OF PHONE SNOBS.
How do you know when someone is calling you from their iPhone?
Because they say "I'm calling you/called you from my iPhone" WTF is what about?
Because they want the whole world to know they have an iPhone.
Obviously you are calling from a phone whether mobile or land line, but do I really really really really really need to know you have an iPhone? GTFOH
I'm not making this up, it happens all the time.
Many Blackberry users are just as guilty too!
I'll call you from my Blackberry..... um...hello.... what you really mean is: "I'll call you"? Again I don't need to know nor do I care what you do it with.
YOU ARE THE BLIND AND MINDLESS SHEEP THAT APPLE AND OTHERS WANT YOU TO BE, THAT WAY THEY CAN MILK YOU FOR YOUR MONEY, AND YOU WILL ENJOY IT.!
Bwaahahahahhaha.
Meep Meep.
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Monday 28th November 2011 05:04 GMT Gordon 8
Skoda Owner
I was a happy Skoda owner until I moved to Singapore. (most expensive place on the planet to buy a car, have to buy a certificate of entitlement (lasts 10 years) before you can own one, currently going at over 30,000 sterling for a <1600cc)
The Skoda started in the morning, even when covered in frost, got me from point a to point b, and was a lot cheaper to run than a BMW.
I'm (still) a happy HTC HD2 user (Windows Mobile 6.5) Have put android on it and taken it off again. Don't want fruit on my phone.
Best phone I ever had Nokia 6230, still have it, it works even after 6 or 7 years still get 2 days battery life from it.
You pay your money and take your choice.
Good comment about the Barista.....