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back to article eBay slurps Hunch to match ads with shoppers

eBay has bought data-mining firm Hunch in a move to increase the effectiveness of personally targeted ads on the online auction house’s sales site. Hutch was set up in 2009 by Chris Dixon, Tom Pinckney, and Matt Gatti, and uses a mixture of data mining and predictive modeling to build individual “Taste Graphs” of personalized …

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  1. Da Weezil
    Facepalm

    When will these muppets understand that for many our spending is not influenced by ads... its dictated by the availability of money

    I really detest seeing ads that have been generated by my browsing - especially as i often look up stuff for others and the traffic they incorporate into my "personal ad feed" is actually of no personal relevance to me.

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  2. Oldfogey
    Pint

    Hunch = Guess

    Well it can't be worse than ebays current ad selection system - it seems to be determined to push the last half dozen things I bought.

    Hint; I've already bought them. I'm only going to buy another if its a beer.

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