No they didn't.
They spent 3 years coming up with a good way to stop bottled water companies from presenting it as a medical claim in advertising.
I know.. You want to get into one about bent bananas, and hard hats for tight rope walkers and other EU tabloid mythology. But think for just a minute. And you may very well realise that they are doing something right.
Why would a bottled water company want to make this claim? Doesn't everybody know that the cure for dehydration has always been to drink a high water content liquid? Or even eat a bit of fruit with a lot of juice, or have a cuppa?
Could the answer possibly be marketing? In which case, you know as well as I do that they will try to present their water as being higher in hydrating properties than ordinary tap water. Especially when one bottle can make up a whole quarter of your daily recommended water intake. Instead of just an eighth from a glass of water that is half the size of the bottle.
This is an important decision. Food labelling is dodgy enough as it is, and strewn with special interests and back room deals to keep any semblance of truth out of it.
Today we get bottled water companies selling over priced bottles of water as a dehydration cure.
Next week we get vitamin C sellers proclaiming on the bottle, the pills are vital to a healthy immune system. Which is true. But doesn't mention the fact that we get enough from food every day unless all we eat is meat. Or that any excess is excreted next time we have a pee.
Making a medical claim for a product is a very serious thing.
Stating the bleeding obvious as a medical claim is misleading too if done just right. And that was what took 3 years to stop happening. Not agreeing that water is essential, but figuring out rules that stop someone slapping it on a bottle of Evian.
Right.. Back to your rant now..