Covered in social goo = facebookkaked?
Google may want to insist that it is not interested in building a social network, but that didn't stop the company from buying a pair of start-ups yesterday that just so happened to be covered in social goo. Financial terms of both acquisitions were kept secret. It bought one-year-old Katango, which describes itself as an …
Friday 11th November 2011 16:02 GMT vic 4
Friday 11th November 2011 16:15 GMT Mike Flugennock
"social algorithms that improve people's online social interaction"?
Y'mean... social algorithms that track and harass people all over the goddamn' Net?
"by transforming flat web pages into interactive multimedia experiences, we could enable readers to see, hear and truly experience the ideas on the page..."?
Y'mean... by transforming useful and informative Web pages into great, stonking, dog-slow loading, third-party widget fattened hogs, we could enable readers to rip their hair out in frustration over their inability to get useful information from the page?
Tuesday 15th November 2011 21:02 GMT Michael Wojcik
"We've always believed that by transforming flat web pages into interactive multimedia experiences"
... we can annoy the hell out of people who just want some information.
(But with a name like "Apture", they're clearly not employing top-shelf marketing types. Hey, let's give our startup a name that immediately lends itself to several crude, insulting puns! That's the way to quickly build a positive reputation among social-network enthusiasts.)