Dixons knocks £200 off laptops before Xmas...

Dixons chains Currys and PC World will knock £200 off the price of a new notebook, provided you buy it this month. And when you hand over your cash, the two DSG brands will also give you a £50 voucher to spend on software and accessories, Dixons said today. You'll also get £15 toward apps sold through its KnowHow App Centre, …

[joshimitsu]

might as well be really smart about it

and restrict the voucher to new laptops and desktops only

[Simbu]

Can't be right..

This definitely sounds wrong. So, a £300 laptop will suddenly cost £100?

Please clarify, because that definitely sounds wrong.

[Kyoraki]

I wonder...

If this offer also extends to £200 netbooks, and how long this offer will last when people start to realise this.

[andy gibson]

"£50 voucher to spend on software and accessories"

That'll be Norton AV or two Belkin USB cables then

[Rob_B]

Only press release I see about this is from July? http://www.dixonsretail.com/dixons/en/mediacentre/mediapressreleases

That was also 'new range' so that would be the range that was maked up by £200 before release...

If however they're knocking £200 off all laptops then I'll buy all of their models they currently sell for £299 thankyouverymuch.

[David Neil]

So let me get this straight

They knock £200 off the shelf price, give you a further £50 off voucher and additionally another discount on some app store?

I'm amazed they aren't making more money

[gautam]

WTF

bastards all!

[Big_Ted]

think people....

This is the same ones with £200 off already plus a few new laptops that they are starting to stock.

No real giveaway here......

[Jon Green]

For those commentards too lazy to check for themselves...

...the voucher offer and the _up to_ £200 off (depends on model) offer are separate.

I agree the article could have been written more clearly, but I think it took as much as 20 seconds to check the PCWorld site.

[rabidbadger]

SLMGTS

"I agree the article could have been written more clearly, but I think it took as much as 20 seconds to check the PCWorld site"

Yes, but el Reg is /supposed/ to be a news aggregator (with a teensy bit of editorial control chucked in).

I have to side with those above who are critical of the poorly written churnalism that TFA is an example of.

[Voland's right hand]

Link or this did not happen

Link or this did not happen

[Richie Hindle]

Attention commentards!

A quick glance at the PC World website answers your questions: "Save up to £200 on selected laptops [...] Plus FREE £50 voucher with every laptop."

[Anonymous Coward]

Move along please, nothing to see here.

£200 off *selected* laptops.

Like a core i3 box with 4GB Ram, 500GB HD, *was* £599, now £399.

In other words, over-priced laptops brought down to slightly below market values and a voucher to allow you to spend even more in the new year. Marketing men, eh? Gotta love 'em!

[Richard Porter]

Up to

Any promotion that says "up to" in small letters hoping you won't notice goes straight in the bin.

[The Godfather]

Looks plainly obvious to me..

Am I the only one that sees this as a tpyical retail style marketing approach that suggests you get something at a knockdown price when in effect, you're not?