Sell the naming rights
Hey, it works for stadiums. (Stadia?)
The prosaically named Very Large Array radio-telescope installation is getting a substantial upgrade – and the boffins who tend it have decided that it needs a new name to go with its formidable facelift. The Very Large Array – or VLA, for short – is a group of 27 radio antennas located in the desert about 50 miles west of …
Unlikely, it started out as a way to avoid political problems naming their telescopes - we need the name of an astronomer who was 60% German, 20% French, 10% Italian ....
But it has become a deliberate (if slightly tongue in cheek) ESO policy to give them deliberately nerdy names - it's even regarded as an example of a German sense of humour.
Having driven through the array, on US60 west from Socorro, NM, the best name is "WTF is That ?" No, we knew it was there, but were unprepared for the scale of the thing. Then we got directed off the road by a NM State trooper, to make way for a portable building being moved.
The thing is between a long stretch of NOTHING, the array, then MORE NOTHING. You should drive it someday. It is just west of the Trinity site. After visiting, you understand why they blew it off out there, it is nowhere.