back to article Data on the couch: how analysing customers gives companies the edge

It used to be that quality and price were the key differentiators but increasingly these days organisations are relying on business analytics – the methodical exploration of the organisation’s data to measure performance – to deliver competitive advantage. The original poster child for business analytics is the Tesco Clubcard …


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  1. Andy ORourke

    Coke Reward Scheme

    Used to be worthwhile, I got quite a few high value (for free gifts) items in the past. Now (in th UK At least) it is no longer worth the time & efforT!

  2. Anonymous Coward
    Anonymous Coward

    First taste is free?

    Surely thats the reward scheme, well for the seller anyway

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