Huh? how do you get offended here?
Even to a prudish Canajun, it seems silly rather than offensive. What's The Fuss?
G.
Telecom New Zealand’s annual results announcement on Friday were overshadowed by a “torrid” marketing gaff. New Zealand’s national carrier has been forced to kill a Saatchi & Saatchi created campaign, valued in the hundreds of thousands, called ‘Abstain for the Game’ which was set to run in the lead up to the Rugby World Cup …
You obviously missed the story about some wanting to heard sheep down Auckland´s main street during the RWC next month. Thankfully they cancelled that one too. Now the world just has to experience work class traffic jams in jafaland and a somewhat very very under invested public transport system instead.
Helicopter, cause its the only way to get to the game on time
Yeah, I don't see how people got their underthings in a bunch about this. I don't understand the campaign, but I'd have been willing to watch it on the offchance that there was a punchline or two in there somewhere.
Instead it's being slated as a gaff. The only "gaff" I see here is that some asshole leaked the story to the media before the campaign was ready for launch. That suggests that either security was a joke or Telecom trusted someone it shouldn't have, but that doesn't even begin to reflect on the campaign itself.