"Apple is planning to release an entirely new Mac"
Wait, let me guess, the tagline will be "We've changed everything* and beyond!" or equivalent. I'm starting to understand why their address is 1 infinite loop. Whatever, it seems to be working quite well for them.
*The definition of everything shall not include the marketing tagline because marketing is everything else. That is to say that marketing is mostly hyperbole and therefore doesn't get included in the list of everything which was changed because it is the one thing they can't change.