Lies and statistics
Average speeds are meaningless while so many exchanges are still on old tech 20cn equipment.
As for the cut in wholesale pricing, that really is laughable, a few pence off of the highest charges for the slowest speeds on the oldest tech.. and that assumes ISP's do anything to adjust pricing/bandwidth available, I wouldn't be surprised if the change was quietly ignored in favour of a bigger profit margin.
Cynical? Me? You betcha!