Need a credit card?
Nah, my Visa Debit card works perfectly with iTunes and Amazon MP3.
Sales of digital singles across Europe rose 13 per cent in the first half of 2011 – although in many cases it is simply younger local markets playing catch-up. Almost 170 million were sold in all, Nielsen has reported. In Germany, singles sales were up 20 per cent, but the most mature market – the UK – still accounts for …
You're over 18 though. Few teenagers have a debit card. You can get one if you're under 18, but it needs be set up by an adult and the account requires a parental guardian.
Most teens can't just decide on a whim to blow their pocket money or dinner money on some digital music, like they could with cash on physical singles at Woolies or HMV. So the point stands.
Natwest, for instance, offer an account for 11-18 year olds which comes with a debit card. (They were the first bank I looked at online. I'm sure the others are similar).
I had a debit card when I was 16 (10 years ago) and a savings account with a cash machine card before that - both of which I set up without needing any kind of parental involvement.
The problem as I see it is that (for example) a CD single costs £2.99, whereas a digital single costs £0.99. If the same number of singles are sold as before, but digitally instead of on CD, then 'sales' are have dropped to 1/3 of their previous level. BUT, what percentage of the sale makes its way to the label and artists as profit? The £2.99 CD on sale in the shop has the retailer's markup, transport costs, production costs, inventory costs etc etc, while the £0.99 mp3 costs everyone a lot less to provide. There's still the retailer's markup, but the rest is entirely delicious record label profit.
Personally I'd rather sell something that costs me 10p for £1 than something that costs me £9.80 for £10, even though it would be 'sales' of 10x the amount. Probably the fact that the labels are talking purely about 'sales' says a lot...
Far from convinced the data in the article back that up. The second (bar) chart makes it look like there's a fall off, but if you check the first chart the growth seems fairly close to linear.
Then you check what the vertical axis of the bar chart is actually measuring, and find it's the "annual percentage growth".
If you have nice steady actual growth, the percentage per year *will* fall off over time, as the regular annual increment becomes a smaller fraction of the growing total. That's hardly the same thing as "stalling", though.
There's more and new exciting ways to spunk all your cash than ever, it's logical that at least one of the entertainment sectors would feel the pinch.
Music as a medium these days is easy to copy, create and share. You can find tracks in an instant and listen to it free on youtube without even needing to download it. It's not even illegal.
People will pay for convenience, and so things like spotify are pretty nifty but by and large the music industry (IMO) in general can't be arsed to change with the times and as such should just be left to die, preferably quietly. Good music will still be made whether there's a money making industry behind it or not.
Mostly likely because they are purchasing music from iTunes using either their smartphone (most likely) or PC with said software installed. Getting it free normally involves obtaining suitable software (and ensuring it's not stuffed full of pox), setting up pass-through on a router etc. Which is easier for a generation that generally just cannot be arsed?
Bull. Digital singles are less expensive than CDs largely because they are far cheaper to produce and distribute. These should be savings for the labels as well, so focussing only on gross sales is highly misleading. On top of that CDs bundle tracks together, whereas digital singles allow you buy only what you want. Of course people will pay less for a single track than a CD containing several.
Consumers are buying exactly what they want. If in previous eras they were overpriced and bundled with crap people wouldn't buy separately, that doesn't mean we should start buying the rubbish to compensate.
As for the "think of the artists" cry, look at the way the industry works. Even back in the CD era, the label took most CD sales. IIRC, there was something of a controversy in the early 90s because the artists saw virtually nothing from singles and had to depend on album sales...
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