Call me a grumpy old man...
But no good will come of these newfangled TLD's, .app, .doc, .jpg, .etc
I can see misery looming ahead for the easily fooled masses and excited hand rubbing from the malware industry.
A British-based community project has emerged with the aim of applying to run ".app" as a new top-level internet domain. But the budding organisation, which currently has about 75 paid-up members, faces a funding challenge if it wants to win what is expected to be a highly competitive bidding process. The project, at …
Misplaced though it is... hoping that the CEO's of these money-grabbing, self-centered, arrogant companies would use some common sense and let the little guy win....no, much rather spend a small fortune to own the tld, then charge everone else a small fortune to register a domain to protect their image rights.
Apple can simply change the network stack in iPhone so .app routes their app store, Google do the same for Android and in the unlikely event of Microsoft ever selling a WP7 phone they will change it so that it redirects to "live.microsoft-we-don't-quite-understand-the-itern.net"
You people obviously don't understand how the domain name system works. A TLD never points to a file, by definition it's a directory. If you could fool a computer into executing something with a TLD like http://malware.exe, don't you think it would already have happened with http://malware.com? Think about it - what do .com files do on a computer? Remember those? Does COMMAND.COM ring any bells?
Escalation of execution privileges as a result of TLD spoofing is a non-concern. I'm not saying this free-for-all on TLDs is a good thing, but the "somebody could register ".exe" and confuse your computer" argument doesn't hold any water, because it would have already been done with .com if it could be done - and as a security issue would thus have already been addressed.