If they can charge 30% now, they could have charged 30% then. So clearly their old rates were excessive.
Apple has sliced rates for its iAd mobile advertising platform by as much as 70 per cent as big name clients depart for rival ad platforms, according to a report citing two people with knowledge of the matter. Bloomberg reports that the likes of Citigroup and JC Penney – which paid $1m or more to run campaigns on iAd when the …
I think he meant demand from developers and supply from advertisers. It is known that developers tend to depend less on the ad-supported model in the iOS App Store than in other platforms. Therefore, it stands to reason that there may be less ad impressions on iOS than the advertisers would want, and thus they are cutting back on their campaigns or reassessing their focus.
I thought developing for iOS devices was much more profitable for developers, as the owners are more likely to spend cash than Android owners.
But for advertisers it seems that iOS owners alone aren't worth chasing when an ad can run across multiple OS.
I guess the extra cost for developing software across multiple OSs outweighs the benefit from reaching the extra people, but ads are pretty simple and run on everything with little change.
Wonder when the tipping point will come and Android numbers make up for the lack of spend per device for developers too?
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