What a great opportunity
What a great opportunity for a practical joker with a bunch of "alternative" QR code stickers.
Tesco is causing quite a stir in South Korea with a virtual shopping experience that encourages customers to scan billboards on the subway. The company, which is known as HomePlus in South Korea, has started filling subway stations with virtual store shelves - billboards of products with QR codes attached. Shoppers simply scan …
I used to think home delivery was being a bit lazy, thought I should be down the supermarket duking it out with everyone else on a Saturday morning. Tried home delivery a few times and the one thing it really helped with was stopping me buying nibbles! You know, you're fed up getting all your stuff in the trolley, then you spot the biscuit aisle and next thing you've spent £15 on sugary rubbish. Losing weight and saving money!
But I know what a "Cartridge World" sells, a "Burger King" sells, and before they changed the name, I knew what a "Kentucky fried Chicken" sold.
Its easier to introduce people to a new shop if they have a clue what the heck is in it - and thats exactly what Tesco was trying to do when they changed their name to something meaningful.
For me, one of the most useful features offered by Tesco's online grocery store is remembering the things I buy regularly (I guess other stores offer something similar). It saves a lot of time to be able to pick from a selection of my favourite items/brands and then look for few special items afterwards.
Personally, I prefer shopping from home, with a sensible sized screen and where I can check in the fridge and cupboards to see if we are running out of anything. All the same, it is fairly clever giving people the feel of normal shopping and offering it to them while they are waiting about for a train with nothing better to do.
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