"secret death plan"
Only intel *may* know, and even then, to be honest, I suspect, maybe they themselves don't quite know what to do about the problem. Maybe what's really happening is they're really ignoring it and hoping it will go away and paying it attention once in a while just to keep punters happy. They probably don't have much of a plan as most of their resources are probably diverted toward x86 stuff, mobile computing / ARM threat.
What I think is that they won't get many (any?) new adopters probably because by now most people are probably thinking the same thing I am, and probably realise more so that any other chip than ever that it is not just chip design that is important here, it is *compiler* design, and I somehow doubt there are too many people really interested in this architecture, not with so much happening on other platforms at present.
Pity, it did sound different and interesting as a chip, when it first came out. Heck anything sounded more interesting at the time than IA-32.