Finally!
Finally somebody like choice has noticed what most of us have known for years!
I once sent an email to 'Ahead' regarding their pricing policy as we pay far more for their products as soon as you tell their website that you are from oz.. their response was soemthing lame relating to exchange rates and international policy... complete shite given the aussie dollar was at near parity at the time.
Adobe, Steam (funnily they still price in US dollars on the australian website - although the pricing is different to US), Ahead, Microsoft are among companies that all do it/have done it in the past with no good reason that they can explain when specifically called out on it. No wonder some people prefer to pirate software as opposed to being ripped of just because of where we live!